SEO 101: Updating Existing Blogs for Improved Rankings

September 30, 2019

Search engine optimization (SEO) is a critical component to any blog that you want to be find-able via search engines (of course you do). A well-written blog that lacks consideration for SEO will have far less reach, and thus never live up to its full potential in reaching your content strategy goals. 

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Improving Healthcare Communications With the Help of AI

August 23, 2019

As our world continues to become more and more technology-driven, AI is here to stay. And we’re finding it to be helpful in a variety of ways. AI-powered apps, text messaging programs, and online portals are changing the landscape of the healthcare industry and also changing the way patients interact with their providers.

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Boosting Donor Engagement: 6 Strategies for Your Website

June 13, 2019

A well-designed, robust website is one of the most valuable assets a nonprofit organization can have today. If your organization’s website could be doing more to help you further your mission, it might be time to update your digital strategies.

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Interview with Brianna McKinney of Bloom Communications

May 22, 2019

A thought leader and innovator in marketing, public relations, sales and brand management, Brianna McKinney founded Bloom Communications to bridge the gap between the marketing, market research, and public relations disciplines and serve the global community.

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Why a Consistent Marketing Strategy is a Must

March 29, 2019

Whether it’s a business trying to sell a product or service, or a nonprofit trying to recruit volunteers or donors, it’s easy to become fixated on the transactional goal and bypass the process of first building a relationship. This is often detrimental for an organization. There are various components to building a strong, enduring relationship, and one of the most important is: consistency.

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Internal Communications: Why You Should Care

February 27, 2019

Internal communications is the lifeline of an organization. While it’s important to communicate with an external audience, it’s equally (if not more) important to communicate with those inside your organization and to have an internal communications strategy in place as your employees should be considered your most important audience.

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Developing the Perfect Message – It’s All About Science

February 5, 2019

A well-crafted message resonates with your audience, communicates your value, and motivates people to take action. Personalization has become an expected, not optional, component of any marketing strategy, therefore your message must be relevant and targeted or else your audience will keep on scrolling. So, what is behind the process of developing the perfect message? SCIENCE!

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Why Does Message Development Matter?

December 14, 2018

In any successful relationship, it is essential to speak the same language. Be on the same page. Understand one another. You get it. Communication is a powerful tool. It drives action and is the way in which you capture, engage and retain your audience. The kicker? Communication can’t always be controlled… but your message can.

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Incorporating “Impact Accountability” into Your Nonprofit Marketing Strategy

October 31, 2018

Reporting on impact using statistics and stories that demonstrate your nonprofit’s delivery on its mission can work for any target audience and a variety of communications campaigns.

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Marketers, It’s Time to Start Thinking Like a Journalist

September 27, 2018

“Blurred Lines” isn’t just a catchy 2013 Robin Thicke tune featuring T.I. and Pharrell. The phrase aptly describes trends in today’s communications landscape. Communications disciplines continue to merge, meaning the lines dividing public relations and marketing are becoming less identifiable.

These days, in fact, marketing and communications professionals often take pages out of journalists’ skinny little notebooks to craft compelling content for a variety of audiences.

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