In today’s consumer market, customers typically trust online reviews as much as word of mouth recommendations. While businesses depend on those reviews being as good as possible, a bad review or two—when managed effectively—can actually have a bigger impact on a customer’s decision to patronize your business than a slew of good reviews.
Read MoreCampus Advantage, a global leader in student housing management, is sponsoring season one of Voices for Our Future. Over the next four weeks, you’ll hear from business professionals that are on a mission to create a more socially just world. New episodes go live on Tuesdays, beginning November 24, 2020.
Read MoreNo matter how your healthcare organization invested in marketing in 2020, 2021 opens a wide new door of opportunity. Taking the time to plan a relevant and smart marketing strategy now will poise your healthcare organization for success—more patients coming in the door and individuals benefiting from your services.
Read MoreIt’s 2020, and at least 3.6 billion people are using social media. In 2025, it’s projected that this number will grow to more than 4.41 billion. Given those huge figures, it’s very likely your target customers are using one or more of the most popular social media platforms. If you learn to use it correctly, social media offers great potential for your business.
Read MoreWe’re excited to share Voices for Our Future – Bloom’s NEW podcast highlighting underrepresented voices working toward a more socially just world. Listen on Apple Podcast, Spotify, & Soundcloud.
Read MoreAs an agency that works with mission-driven organizations, we’ve identified five common problems that arise when attracting, converting, and stewarding donors. Continue reading for tips on how to address each of these by evaluating and optimizing a few essential marketing and public relations efforts to boost fundraising efforts in 2021.
Read MoreMarket research is essential when you’re looking to launch a new product, expand your services, or get ahead of your competitors. Without accurate data on your future and current clients, competitors, or industry trends, your strategy may be based more on gut instinct or outdated practices. Third-party market research, however, can provide crucial, impartial insights that businesses need to push forward with effective marketing and PR strategies.
Read MoreStorytelling is an age-old tradition. Stories of our ancestors, key moments, inspiring movements, events, and unforgettable tragedies have impacted our lives and shaped our history. If told correctly, stories can and will change people’s experiences, perceptions, and behaviors, creating life-long impact and affecting change. Keep reading to learn how to find, plan, and write the best stories for your audience.
Read MoreAs businesses and nonprofits struggle to stay afloat or recoup lost revenue, adjust policies and operations, nurture relationships with customers, clients, or donors, and support their employees, brand differentiation has never been more important.
Read MoreWhether it’s bi-weekly deals and offers from our favorite clothing brand, a quarterly nonprofit newsletter, or updates from the doctor’s office, email marketing fills our inboxes daily. Email is a low-cost marketing method used to share information and ultimately drive conversions for a business or organization. It’s a great way to stay top-of-mind with customers in between purchases or engagements.
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