Corporate Social Responsibility (CSR) Evolves in Pandemic Ways

April 13, 2021

This past year magnified the need for organizations to clearly define their value, specific to Corporate Social Responsibility (CSR), showcasing how they’re positively impacting their customers, employees, shareholders, and communities in which they live and work. Gone are the days in which a CSR strategy was a nice-to-have, now they are a requirement.

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10 Do’s and Don’ts of Brand Social Media

March 23, 2021

Social media has become integral to numerous facets of life — business is no exception. At this point, businesses that don’t have a social media strategy in place are missing out on a key aspect of digital marketing. Whether your social channels are steady, stagnant, or even nonexistent, you’ll want to take into account these do’s and don’ts of social media.

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Meet Bloom Communications Founder & CEO, Brianna McKinney

March 18, 2021

Bloom is a proud woman-owned, women-led agency focused on working with like-minded employees and clients who are on a mission to make the world a better place. We’re celebrating all of the incredible women who have broken barriers this Women’s History Month, so, we’d like to introduce you to a changemaker that continues to innovate in the communications industry — our Founder & CEO, Brianna McKinney.

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When Social Media and Social Injustice Collide

February 25, 2021

Social media is like wildfire. The speed at which information spreads through the medium is rather impressive, and you can’t help but stare and be drawn to the flame. And, perhaps, fan the flame. The viral nature of social media makes it the perfect partner for inciting change when it comes to critical issues like social injustice.

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The Top 5 Things You Need to Know About Crisis Communications

February 22, 2021

Recent events have demonstrated that the worst can and will happen. Whether or not your organization survives depends on how you handle each stage of the crisis. While major corporations may make national headlines with their public relations news, crisis communications is equally essential for small organizations and their PR—perhaps even more so due to the smaller margins involved.

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2021 Communications Trends: Audience Reach & Engagement

February 16, 2021

Earlier this month I shared part one of my communications trends forecast for 2021 and beyond, which focused on the theme of brand positioning. Today, we’re taking a look at trends to reignite how you reach and engage with your target audiences.

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2021 Communications Trends: Brand Positioning

February 3, 2021

Most brands had to shift this past year to meet the needs of their clients, customers, and bottom lines. But 2021 brings something new—an increasing level of expectation for brands to be real and authentic. To put it simply, and whether you like it or not, brands are being held to a higher standard and customers are expecting complete accountability and transparency. Below is the first installment of top trends to pay attention to this year. Stay tuned for part two of my trends forecast on audience research and engagement.

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PR or Marketing: What Will Benefit Your Business the Most?

January 29, 2021

Long-term success rarely happens by accident. Thoughtful planning and promotion often occurs behind the scenes, with public relations and marketing campaigns forming the backbone of an overall strategy for longevity. But which approach will get you the best return on investment for your brand: PR or marketing?

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The Most Effective Ways to Respond to Negative Reviews

January 15, 2021

In today’s consumer market, customers typically trust online reviews as much as word of mouth recommendations. While businesses depend on those reviews being as good as possible, a bad review or two—when managed effectively—can actually have a bigger impact on a customer’s decision to patronize your business than a slew of good reviews.

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Voices for Our Future – Season 1

December 15, 2020

Campus Advantage, a global leader in student housing management, is sponsoring season one of Voices for Our Future. Over the next four weeks, you’ll hear from business professionals that are on a mission to create a more socially just world. New episodes go live on Tuesdays, beginning November 24, 2020.

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