The Importance of Transparency in Crisis Communications
May 26, 2020
Admitting fault can be difficult on both small and large scales, but when it comes down to it, if you screw up, it’s in your best interest to admit your… Read More
Read MoreThe Scrolling Generation: What Communications Professionals Should Know About Gen Z
February 27, 2020
Generation Z has emerged impacting marketing, communications, brand loyalty, and purchasing power across the globe. We’re here to help uncover the mysteries to strengthen your public relations and marketing strategies for a new decade. Whether you lead an emerging or established non-profit, a healthcare practice, or are launching the latest in tech, this generation will impact your business.
Read MoreVisual Communication: 6 Tips for Creating Captivating Visuals
December 17, 2019
With an audience that is more well-versed than ever in consuming content visually, now is the time to expand your communication plan to incorporate visuals, if you’re not already doing so. Whether it’s motion graphics, videos, photographs, infographics, data visualizations, or anything in between, utilizing a form of visual communication will elevate your work, expand your reach, and give you an edge over your competitors.
Read More9 Tips for Your Holiday Marketing Campaign
November 25, 2019
The holiday season is here! If you haven’t already implemented your holiday marketing campaign this year, now is the time. We’re here to offer some tips on how to keep your holiday marketing campaign organized. Whether you’re a nonprofit looking for an increase in year-end donations or a small business running your first holiday campaign, these tips will keep you and your organization on the right track.
Read MoreSEO 101: Updating Existing Blogs for Improved Rankings
September 30, 2019
Search engine optimization (SEO) is a critical component to any blog that you want to be find-able via search engines (of course you do). A well-written blog that lacks consideration for SEO will have far less reach, and thus never live up to its full potential in reaching your content strategy goals.
Read MoreImproving Healthcare Communications With the Help of AI
August 23, 2019
As our world continues to become more and more technology-driven, AI is here to stay. And we’re finding it to be helpful in a variety of ways. AI-powered apps, text messaging programs, and online portals are changing the landscape of the healthcare industry and also changing the way patients interact with their providers.
Read MoreBoosting Donor Engagement: 6 Strategies for Your Website
June 13, 2019
A well-designed, robust website is one of the most valuable assets a nonprofit organization can have today. If your organization’s website could be doing more to help you further your mission, it might be time to update your digital strategies.
Read MoreInterview with Brianna McKinney of Bloom Communications
May 22, 2019
A thought leader and innovator in marketing, public relations, sales and brand management, Brianna McKinney founded Bloom Communications to bridge the gap between the marketing, market research, and public relations disciplines and serve the global community.
Read MoreWhy a Consistent Marketing Strategy is a Must
March 29, 2019
Whether it’s a business trying to sell a product or service, or a nonprofit trying to recruit volunteers or donors, it’s easy to become fixated on the transactional goal and bypass the process of first building a relationship. This is often detrimental for an organization. There are various components to building a strong, enduring relationship, and one of the most important is: consistency.
Read MoreInternal Communications: Why You Should Care
February 27, 2019
Internal communications is the lifeline of an organization. While it’s important to communicate with an external audience, it’s equally (if not more) important to communicate with those inside your organization and to have an internal communications strategy in place as your employees should be considered your most important audience.
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