This past year magnified the need for organizations to clearly define their value, specific to Corporate Social Responsibility (CSR), showcasing how they’re positively impacting their customers, employees, shareholders, and communities in which they live and work. Gone are the days in which a CSR strategy was a nice-to-have, now they are a requirement.
Read MoreSocial media has become integral to numerous facets of life — business is no exception. At this point, businesses that don’t have a social media strategy in place are missing out on a key aspect of digital marketing. Whether your social channels are steady, stagnant, or even nonexistent, you’ll want to take into account these do’s and don’ts of social media.
Read MoreBloom is a proud woman-owned, women-led agency focused on working with like-minded employees and clients who are on a mission to make the world a better place. We’re celebrating all of the incredible women who have broken barriers this Women’s History Month, so, we’d like to introduce you to a changemaker that continues to innovate in the communications industry — our Founder & CEO, Brianna McKinney.
Read MoreSocial media is like wildfire. The speed at which information spreads through the medium is rather impressive, and you can’t help but stare and be drawn to the flame. And, perhaps, fan the flame. The viral nature of social media makes it the perfect partner for inciting change when it comes to critical issues like social injustice.
Read MoreRecent events have demonstrated that the worst can and will happen. Whether or not your organization survives depends on how you handle each stage of the crisis. While major corporations may make national headlines with their public relations news, crisis communications is equally essential for small organizations and their PR—perhaps even more so due to the smaller margins involved.
Read MoreEarlier this month I shared part one of my communications trends forecast for 2021 and beyond, which focused on the theme of brand positioning. Today, we’re taking a look at trends to reignite how you reach and engage with your target audiences.
Read MoreMost brands had to shift this past year to meet the needs of their clients, customers, and bottom lines. But 2021 brings something new—an increasing level of expectation for brands to be real and authentic. To put it simply, and whether you like it or not, brands are being held to a higher standard and customers are expecting complete accountability and transparency. Below is the first installment of top trends to pay attention to this year. Stay tuned for part two of my trends forecast on audience research and engagement.
Read MoreLong-term success rarely happens by accident. Thoughtful planning and promotion often occurs behind the scenes, with public relations and marketing campaigns forming the backbone of an overall strategy for longevity. But which approach will get you the best return on investment for your brand: PR or marketing?
Read MoreIn today’s consumer market, customers typically trust online reviews as much as word of mouth recommendations. While businesses depend on those reviews being as good as possible, a bad review or two—when managed effectively—can actually have a bigger impact on a customer’s decision to patronize your business than a slew of good reviews.
Read MoreCampus Advantage, a global leader in student housing management, is sponsoring season one of Voices for Our Future. Over the next four weeks, you’ll hear from business professionals that are on a mission to create a more socially just world. New episodes go live on Tuesdays, beginning November 24, 2020.
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