National Survey Uncovers Top Obstacles Keeping People from Spending Time Outdoors

July 30, 2020

We designed a national survey on behalf of Mibetec U.S. which polled 2,000 U.S. residents and explored key obstacles that prevent people from spending time outside. Additionally, the survey delved into the role social distancing (due to COVID-19) is playing in the time Americans are spending outdoors.

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Communicating Through Difficult Times

July 20, 2020

During times of difficulty, whether it be a pandemic, recession, political crisis, or all of the above, keeping your business relevant to your customers, clients, and/or donors requires extreme creativity, transparency, and stepping out of your comfort zone.

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The Importance of Transparency in Crisis Communications

May 26, 2020

In order to be successful (well, as successful as possible), in a crisis situation, it’s important for PR professionals to take a proactive approach, get ahead of the game, and shape the narrative before it is shaped by the public. In order to do that, a crisis communications plan is absolutely necessary. But not just any plan, one that is proactive and truthful, not reactive and falsely-motivated.

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The Scrolling Generation: What Communications Professionals Should Know About Gen Z

February 27, 2020

Generation Z has emerged impacting marketing, communications, brand loyalty, and purchasing power across the globe. We’re here to help uncover the mysteries to strengthen your public relations and marketing strategies for a new decade. Whether you lead an emerging or established non-profit, a healthcare practice, or are launching the latest in tech, this generation will impact your business.

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Visual Communication: 6 Tips for Creating Captivating Visuals 

December 17, 2019

With an audience that is more well-versed than ever in consuming content visually, now is the time to expand your communication plan to incorporate visuals, if you’re not already doing so. Whether it’s motion graphics, videos, photographs, infographics, data visualizations, or anything in between, utilizing a form of visual communication will elevate your work, expand your reach, and give you an edge over your competitors.

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9 Tips for Your Holiday Marketing Campaign

November 25, 2019

The holiday season is here! If you haven’t already implemented your holiday marketing campaign this year, now is the time. We’re here to offer some tips on how to keep your holiday marketing campaign organized. Whether you’re a nonprofit looking for an increase in year-end donations or a small business running your first holiday campaign, these tips will keep you and your organization on the right track.

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SEO 101: Updating Existing Blogs for Improved Rankings

September 30, 2019

Search engine optimization (SEO) is a critical component to any blog that you want to be find-able via search engines (of course you do). A well-written blog that lacks consideration for SEO will have far less reach, and thus never live up to its full potential in reaching your content strategy goals. 

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Improving Healthcare Communications With the Help of AI

August 23, 2019

As our world continues to become more and more technology-driven, AI is here to stay. And we’re finding it to be helpful in a variety of ways. AI-powered apps, text messaging programs, and online portals are changing the landscape of the healthcare industry and also changing the way patients interact with their providers.

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Boosting Donor Engagement: 6 Strategies for Your Website

June 13, 2019

A well-designed, robust website is one of the most valuable assets a nonprofit organization can have today. If your organization’s website could be doing more to help you further your mission, it might be time to update your digital strategies.

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Interview with Brianna McKinney of Bloom Communications

May 22, 2019

A thought leader and innovator in marketing, public relations, sales and brand management, Brianna McKinney founded Bloom Communications to bridge the gap between the marketing, market research, and public relations disciplines and serve the global community.

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