Nonprofit Marketing Playbook Workshop

You don’t have to do it alone! Develop a powerful marketing strategy that makes a real impact, guided by nonprofit marketing experts, alongside fellow nonprofit marketing professionals.

October session closed. 2025 dates coming soon!

Develop a Marketing Playbook that Engages and Inspires

Building a powerful marketing strategy can feel a lot like climbing a mountain. Well, consider us your sherpa. We’ll not only teach you how, but also support you as you build YOUR nonprofit’s Marketing Playbook. 

Over the course of 10 weeks, we’ll walk you through the entire process—from defining (or refining) your target audiences and key messaging to crafting a marketing strategy and implementation calendar that will move the needle and support your organization’s goals. 

Through a blend of live sessions, interactive activities, and expert guidance, you’ll develop a marketing strategy and plan that will amplify your mission, engage your audiences, and motivate them to action.

What You’ll Accomplish:

  • Week 1: Understanding the Challenges and Opportunities of Nonprofit Marketing
  • Week 2: Defining Your Target Audiences
  • Weeks 3-5: Articulating Your Organization’s Key Messaging 
  • Weeks 6-8: Crafting a Marketing Strategy that Will Drive Impact
  • Weeks 9-10: Building a 12-month Implementation Calendar

October session closed. 2025 dates coming soon!

Frequently Asked Questions

 

What is the cost of the Workshop?

The 10-week Nonprofit Marketing Playbook Workshop is $4,900 and includes weekly work sessions, guided development of your organization’s 12-month Marketing Playbook, support from Bloom’s nonprofit marketing experts, and collaboration with a group of other nonprofit marketing and development professionals.

Register by September 6 to receive $500 off the registration fee.

Optional Add-Ons: Alongside our weekly group sessions, we offer optional one-on-one sessions for additional support and personalized guidance as you work through the development of your Marketing Playbook. Add on two 1-hour sessions for $500.

Who should attend this workshop? 

Our workshop is designed to support nonprofit executives, managers, marketing and communications professionals, and fundraising or development professionals who are tasked with creating marketing strategies and campaigns for their nonprofit organizations.

What is the time commitment and pace of this workshop? 

We’ll meet once per week for 10 weeks for 1 to 1.5 hours each week. In the weekly sessions, we’ll work on key pieces of the Marketing Playbook—from defining your target audiences to developing a strategy and implementation calendar. Between sessions, you’ll craft and finalize the pieces for your organization.

When are the weekly Workshop sessions?

All participants will join a live, interactive virtual session each week, lasting 1 to 1.5 hours. During these weekly sessions, we guide you through the essential components of a Marketing Playbook, engage in activities to help develop your Playbook, answer questions, and collaborate as a group.

If we need additional guidance beyond the weekly Workshop sessions, are there options for personalized support?

The Workshop is designed to be a robust, supportive environment for all participants as they work through developing their organization’s Marketing Playbook. For participants that would like additional support, we offer optional one-on-one coaching sessions that can be scheduled with one of our Workshop facilitators.

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