The Importance of Transparency in Crisis Communications
May 26, 2020
Admitting fault can be difficult on both small and large scales, but when it comes down to it, if you screw up, it’s in your best interest to admit your… Read More
Read MoreVisual Communication: 6 Tips for Creating Captivating Visuals
December 17, 2019
With an audience that is more well-versed than ever in consuming content visually, now is the time to expand your communication plan to incorporate visuals, if you’re not already doing so. Whether it’s motion graphics, videos, photographs, infographics, data visualizations, or anything in between, utilizing a form of visual communication will elevate your work, expand your reach, and give you an edge over your competitors.
Read MoreHow to Ace a Media Interview
April 24, 2019
It’s important to make sure that prior to a media interview, you prepare your client well enough so he or she feels comfortable in front of the camera or behind the microphone. Going the extra mile to coach your client and help build his or her confidence before an interview is the best way to ensure you both hit a public relations home run.
Read MoreIncreasing Your Brand’s Credibility Through Social Proof
June 21, 2017
Social proof – the process by which individuals look to their peers, role models, or other important figures to make decisions about how to act or respond to a situation – is a common human behavior, and a very powerful marketing tool. People tend to trust the opinions and actions of their friends, which is why product endorsements and word-of-mouth marketing are such a critical part of the marketing mix.
Read More5 Reasons Organizations Outsource to Agencies & Consultants
March 25, 2016
When sharing ways in which our agency works with organizations, one of the main questions I’m asked is why organizations hire agencies or consultants in the first place. It’s a valid question for anyone who has never outsourced services. While there is certainly a myriad of answers, based on my experience, here are the main forces that drive our clients to outsource to us. And yes, sometimes an organization will outsource for two or more of these reasons.
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