2021 Communications Trends: Brand Positioning

February 3, 2021

Most brands had to shift this past year to meet the needs of their clients, customers, and bottom lines. But 2021 brings something new—an increasing level of expectation for brands to be real and authentic. To put it simply, and whether you like it or not, brands are being held to a higher standard and customers are expecting complete accountability and transparency. Below is the first installment of top trends to pay attention to this year. Stay tuned for part two of my trends forecast on audience research and engagement.

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5 Ways Market Research Helps Your Business Grow

November 5, 2020

Market research is essential when you’re looking to launch a new product, expand your services, or get ahead of your competitors. Without accurate data on your future and current clients, competitors, or industry trends, your strategy may be based more on gut instinct or outdated practices. Third-party market research, however, can provide crucial, impartial insights that businesses need to push forward with effective marketing and PR strategies.

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The Importance of Brand Differentiation During Times of Uncertainty

September 15, 2020

As businesses and nonprofits struggle to stay afloat or recoup lost revenue, adjust policies and operations, nurture relationships with customers, clients, or donors, and support their employees, brand differentiation has never been more important. 

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Engage Your Audience With Email Marketing

August 27, 2020

Whether it’s bi-weekly deals and offers from our favorite clothing brand, a quarterly nonprofit newsletter, or updates from the doctor’s office, email marketing fills our inboxes daily. Email is a low-cost marketing method used to share information and ultimately drive conversions for a business or organization. It’s a great way to stay top-of-mind with customers in between purchases or engagements.

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National Survey Uncovers Top Obstacles Keeping People from Spending Time Outdoors

July 30, 2020

We designed a national survey on behalf of Mibetec U.S. which polled 2,000 U.S. residents and explored key obstacles that prevent people from spending time outside. Additionally, the survey delved into the role social distancing (due to COVID-19) is playing in the time Americans are spending outdoors.

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The Importance of Transparency in Crisis Communications

May 26, 2020

In order to be successful (well, as successful as possible), in a crisis situation, it’s important for PR professionals to take a proactive approach, get ahead of the game, and shape the narrative before it is shaped by the public. In order to do that, a crisis communications plan is absolutely necessary. But not just any plan, one that is proactive and truthful, not reactive and falsely-motivated.

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Visual Communication: 6 Tips for Creating Captivating Visuals 

December 17, 2019

With an audience that is more well-versed than ever in consuming content visually, now is the time to expand your communication plan to incorporate visuals, if you’re not already doing so. Whether it’s motion graphics, videos, photographs, infographics, data visualizations, or anything in between, utilizing a form of visual communication will elevate your work, expand your reach, and give you an edge over your competitors.

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How to Ace a Media Interview

April 24, 2019

It’s important to make sure that prior to a media interview, you prepare your client well enough so he or she feels comfortable in front of the camera or behind the microphone. Going the extra mile to coach your client and help build his or her confidence before an interview is the best way to ensure you both hit a public relations home run.

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Increasing Your Brand’s Credibility Through Social Proof

June 21, 2017

Social proof – the process by which individuals look to their peers, role models, or other important figures to make decisions about how to act or respond to a situation – is a common human behavior, and a very powerful marketing tool. People tend to trust the opinions and actions of their friends, which is why product endorsements and word-of-mouth marketing are such a critical part of the marketing mix.

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5 Reasons Organizations Outsource to Agencies & Consultants

March 25, 2016

When sharing ways in which our agency works with organizations, one of the main questions I’m asked is why organizations hire agencies or consultants in the first place. It’s a valid question for anyone who has never outsourced services. While there is certainly a myriad of answers, based on my experience, here are the main forces that drive our clients to outsource to us. And yes, sometimes an organization will outsource for two or more of these reasons.

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