Marketing Playbook
Our Marketing Playbook provides a custom-tailored solution to the distinctive needs and challenges faced by nonprofits, serving as a crucial roadmap for enhancing mission visibility, engaging audiences, and motivating action. The Playbook guides brand, donor, and programmatic communications efforts, and is created to be reviewed and refreshed annually, allowing it to evolve naturally and serve the organization for multiple years through its next strategic plan cycle.
The Marketing Playbook includes:
- Key audience personas & messaging considerations
- Defined channels and tactics for each audience
- Creative campaign ideas to engage your audiences
- Detailed plan and calendar with defined responsibilities
- Performance measurement and the connection to organizational objectives
Marketing Partner Program
Our Marketing Partner Program provides high-touch strategic marketing leadership and expertise, perfectly tailored to your needs and budget. We function as a bridge, bolstering your existing resources with our strategic prowess and collaboration—all to drive growth and impact for your nonprofit.
As your Marketing Partner, we can help:
- Guide and inform marketing strategy development
- Oversee marketing campaign execution and performance
- Acquisition and nurturing strategies for your core audiences
- Support the development of junior-level team members
- Amplify senior-level team members’ impact
- Provide an outside, expert perspective
- Facilitate creative brainstorming and ideation
Donor Stewardship & Fundraising Playbook + Coaching
Maximize the impact of your nonprofit’s fundraising by cultivating meaningful donor relationships and implementing strategies that deliver lasting results. Through coaching sessions and interactive exercises, you won’t just develop a plan—you’ll create a sustainable system for long-term donor stewardship & fundraising success.
As your Donor Stewardship & Fundraising Coach, we’ll provide:
- Biweekly Coaching Sessions
- A Goal Setting & Refinement Exercise
- Support Developing Donor Personas & Messaging
- Collaborative Process to Develop Your Donor Strategy & Implementation Plan
- Ongoing Implementation Guidance & Direction
Google Ad Grant Management
The Google Ad Grant for nonprofits allows you to harness the power of search marketing to advance your organization’s mission and impact by helping you maximize the thousands of dollars in advertising credits available to nonprofits through Google.
As your Google Ads Specialist, we’ll:
- Walk you through the application/onboarding process
- Create a comprehensive ads strategy and structure
- Develop campaign themes, ad groups, and ad copy
- Implement conversion tracking for performance measurement
- Oversee and optimize campaign execution
- Report on performance and track conversions
Marketing Communications Assessment
Our Communications Assessment provides an in-depth analysis of your marketing strategies – exploring how effectively you connect with key audiences and how well your efforts align with your strategic plan. You’ll walk away with actionable insights and recommendations, powerful tools to guide your everyday execution, strategy and budget planning process, and decisions about your team and resources.
During the Assessment, we’ll look at your:
- Overall brand awareness and perception
- Digital presence and engagement
- Acquisition and nurturing strategies for your core audiences
- Marketing budget allocations
- Marketing processes and tools
- Marketing team structure
Creative
Our creative services are thoughtfully crafted and strategically aligned with your unique vision and audience in mind. Our goal is to visually illustrate and elevate your brand voice and message across every channel. As with all of our services, our creative solutions are fully integrated with your entire marketing and/or donor stewardship strategy.
- Creative Direction & Strategy
- Visual Brand Identity & Management
- Graphic Design for Digital & Traditional Marketing
- Web & UI Design
Nonprofits
At Bloom, we streamline and develop your communication channels while keeping your overall mission at the forefront of our strategy. Our research-informed marketing and donor stewardship tactics will help your organization attract donors, increase or retain participants and volunteers, and increase public awareness on a local or national level.
Industries we serve:
- Animal Welfare
- Educational Access & Services
- Environmental Issues
- Health Services & Improvement
- Human & Social Services
- Issue Advocacy
Brand experience:
Mission-Driven Companies
We partner with businesses that share our mission of impacting the greater good. From brand awareness to website design, social media marketing to crisis management, we’ll work with your mission-driven brand to develop the strategy you need. Looking to get involved in the mission-driven landscape? We can also help you develop a corporate social responsibility strategy to level-up your brand.
Industries we serve:
- Consumer Products & Packaged Goods
- Energy
- Entertainment & Media
- Education
- Financial
- Food & Beverage
- Manufacturing
- Publishing
- Real Estate
- Technology
- Tourism & Hospitality
- Transportation
Brand experience:
- Campus Advantage
- Deschutes Brewery
- Jester King Brewery
- Next Adventure
- QuantumDigital
- Three Rivers Restoration
Government Organizations
Whether it’s a short-term project or a fully integrated campaign, we work with local and state governmental leaders and agencies to engage internal and external audiences through research-led, marketing strategies.
Industries we serve:
- Criminal Justice
- Emergency Services
- Housing
- Parks & Wildlife
- Transportation