Recent events have demonstrated that the worst can and will happen. Whether or not your organization survives depends on how you handle each stage of the crisis. While major corporations may make national headlines with their public relations news, crisis communications is equally essential for small organizations and their PR—perhaps even more so due to the smaller margins involved.
Read MoreEarlier this month I shared part one of my communications trends forecast for 2021 and beyond, which focused on the theme of brand positioning. Today, we’re taking a look at trends to reignite how you reach and engage with your target audiences.
Read MoreMost brands had to shift this past year to meet the needs of their clients, customers, and bottom lines. But 2021 brings something new—an increasing level of expectation for brands to be real and authentic. To put it simply, and whether you like it or not, brands are being held to a higher standard and customers are expecting complete accountability and transparency. Below is the first installment of top trends to pay attention to this year. Stay tuned for part two of my trends forecast on audience research and engagement.
Read MoreLong-term success rarely happens by accident. Thoughtful planning and promotion often occurs behind the scenes, with public relations and marketing campaigns forming the backbone of an overall strategy for longevity. But which approach will get you the best return on investment for your brand: PR or marketing?
Read MoreIn today’s consumer market, customers typically trust online reviews as much as word of mouth recommendations. While businesses depend on those reviews being as good as possible, a bad review or two—when managed effectively—can actually have a bigger impact on a customer’s decision to patronize your business than a slew of good reviews.
Read MoreAs an agency that works with mission-driven organizations, we’ve identified five common problems that arise when attracting, converting, and stewarding donors. Continue reading for tips on how to address each of these by evaluating and optimizing a few essential marketing and public relations efforts to boost fundraising efforts in 2021.
Read MoreBloom Communications was recognized on a national level as a PRNews’ CSR & Nonprofit Awards 2020 honoree alongside other brand and agency honorees, including Delta Airlines, JetBlue, Mastercard, and PricewaterhouseCoopers, to name a few.
Read MoreStorytelling is an age-old tradition. Stories of our ancestors, key moments, inspiring movements, events, and unforgettable tragedies have impacted our lives and shaped our history. If told correctly, stories can and will change people’s experiences, perceptions, and behaviors, creating life-long impact and affecting change. Keep reading to learn how to find, plan, and write the best stories for your audience.
Read MoreIn order to be successful (well, as successful as possible), in a crisis situation, it’s important for PR professionals to take a proactive approach, get ahead of the game, and shape the narrative before it is shaped by the public. In order to do that, a crisis communications plan is absolutely necessary. But not just any plan, one that is proactive and truthful, not reactive and falsely-motivated.
Read MoreGeneration Z has emerged impacting marketing, communications, brand loyalty, and purchasing power across the globe. We’re here to help uncover the mysteries to strengthen your public relations and marketing strategies for a new decade. Whether you lead an emerging or established non-profit, a healthcare practice, or are launching the latest in tech, this generation will impact your business.
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