Healthcare Communicators: How to Find Your Best Story

October 22, 2019

Story finding, no matter what industry you work in, can be tedious. In healthcare public relations, finding the right story — and by right story, I mean one that resonates with readers, is relevant and timely to your organization, and makes you feel good about the work you do — is exhilarating, but can also be overwhelming. It’s not difficult to find a good story due to a lack of ideas or content — we have plenty of this, maybe even too much at times. The difficult part is finding a story that your audience can easily digest and find meaningful, while at the same time aligning with the goals and mission of your healthcare client’s organization. 

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Interview with Brianna McKinney of Bloom Communications

May 22, 2019

A thought leader and innovator in marketing, public relations, sales and brand management, Brianna McKinney founded Bloom Communications to bridge the gap between the marketing, market research, and public relations disciplines and serve the global community.

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How to Ace a Media Interview

April 24, 2019

It’s important to make sure that prior to a media interview, you prepare your client well enough so he or she feels comfortable in front of the camera or behind the microphone. Going the extra mile to coach your client and help build his or her confidence before an interview is the best way to ensure you both hit a public relations home run.

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Developing the Perfect Message – It’s All About Science

February 5, 2019

A well-crafted message resonates with your audience, communicates your value, and motivates people to take action. Personalization has become an expected, not optional, component of any marketing strategy, therefore your message must be relevant and targeted or else your audience will keep on scrolling. So, what is behind the process of developing the perfect message? SCIENCE!

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5 Tips for Pitching Your Nonprofit PR Story

November 28, 2018

The very nature of nonprofit organizations make for relatable and emotional stories that often tug on heartstrings — but it takes thoughtful, unique public relations strategies to stand out amongst a sea of competitive organizations.

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Public Relations: Your Healthcare Organization’s Trust & Awareness Lifeline

July 31, 2018

You don’t need a celebrity to breathe new life into your brand or to achieve substantive, highly visible and meaningful media coverage. With the right combination of key elements to fuel your public relations efforts, boosting your brand and establishing leadership and credibility in your field is possible on any scale. Healthcare practices and organizations of all sizes can leverage the benefits of public relations services to achieve their goals.

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4 Trends Shaping Modern Public Relations

June 30, 2018

The practice of public relations means something different in today’s landscape than it did in the past. Many factors have ushered in this change, including the continued closures and constrictions in the traditional media landscape, the rise of bloggers/influencers, and the preeminence of social media. Succeeding in the public relations field means staying on top of the changes that are affecting the entire industry.

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Past Reflections, Full-Speed Ahead

January 31, 2018

This month, Bloom Communications celebrates its six year anniversary.  It is with great pride and accomplishment that I reflect back on how far we’ve come as an agency – and look ahead in eager anticipation of the work to be done.

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Has Social Media Obsession Overshadowed the Power of Traditional PR?

October 19, 2017

In our 24 hour digital news cycle and world of mobile immediacy, news feed posts from friends, relatives or total strangers in our extended network are often the first place we read about breaking headlines. An increasingly fragmented digital ecosystem has created a need for brands to get out ahead of the complexity and have a framework to reach and build relationships with important audiences.

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5 Reasons Organizations Outsource to Agencies & Consultants

March 25, 2016

When sharing ways in which our agency works with organizations, one of the main questions I’m asked is why organizations hire agencies or consultants in the first place. It’s a valid question for anyone who has never outsourced services. While there is certainly a myriad of answers, based on my experience, here are the main forces that drive our clients to outsource to us. And yes, sometimes an organization will outsource for two or more of these reasons.

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