Tips for Giving Back During COVID-19

December 4, 2020

There’s no doubt about it that giving looks different in 2020, but that doesn’t mean you should pull back on your good deeds — it means you’ll have to channel your inner Ross Geller and P•I•V•O•T! With a little creativity and a lot of heart, you can flourish as this season’s holiday armadillo.

Read More

5 Solutions to Support Donor Giving

November 18, 2020

As an agency that works with mission-driven organizations, we’ve identified five common problems that arise when attracting, converting, and stewarding donors. Continue reading for tips on how to address each of these by evaluating and optimizing a few essential marketing and public relations efforts to boost fundraising efforts in 2021. 

Read More

5 Ways Market Research Helps Your Business Grow

November 5, 2020

Market research is essential when you’re looking to launch a new product, expand your services, or get ahead of your competitors. Without accurate data on your future and current clients, competitors, or industry trends, your strategy may be based more on gut instinct or outdated practices. Third-party market research, however, can provide crucial, impartial insights that businesses need to push forward with effective marketing and PR strategies.

Read More

The Importance of Brand Differentiation During Times of Uncertainty

September 15, 2020

As businesses and nonprofits struggle to stay afloat or recoup lost revenue, adjust policies and operations, nurture relationships with customers, clients, or donors, and support their employees, brand differentiation has never been more important. 

Read More

Engage Your Audience With Email Marketing

August 27, 2020

Whether it’s bi-weekly deals and offers from our favorite clothing brand, a quarterly nonprofit newsletter, or updates from the doctor’s office, email marketing fills our inboxes daily. Email is a low-cost marketing method used to share information and ultimately drive conversions for a business or organization. It’s a great way to stay top-of-mind with customers in between purchases or engagements.

Read More

Communicating Through Difficult Times

July 20, 2020

During times of difficulty, whether it be a pandemic, recession, political crisis, or all of the above, keeping your business relevant to your customers, clients, and/or donors requires extreme creativity, transparency, and stepping out of your comfort zone.

Read More

Visual Communication: 6 Tips for Creating Captivating Visuals 

December 17, 2019

With an audience that is more well-versed than ever in consuming content visually, now is the time to expand your communication plan to incorporate visuals, if you’re not already doing so. Whether it’s motion graphics, videos, photographs, infographics, data visualizations, or anything in between, utilizing a form of visual communication will elevate your work, expand your reach, and give you an edge over your competitors.

Read More

Boosting Donor Engagement: 6 Strategies for Your Website

June 13, 2019

A well-designed, robust website is one of the most valuable assets a nonprofit organization can have today. If your organization’s website could be doing more to help you further your mission, it might be time to update your digital strategies.

Read More

Bloom Communications President Brianna McKinney Appointed to NAMI Central Texas Board of Directors

May 1, 2019

A thought leader in marketing, public relations, sales and brand management and an avid advocate of mental health in the workplace, McKinney will use her position to propel NAMI Central Texas’ strategic plan, which includes increasing programs, diversifying funding, and expanding the organization’s visibility and influence. 

Read More

How to Ace a Media Interview

April 24, 2019

It’s important to make sure that prior to a media interview, you prepare your client well enough so he or she feels comfortable in front of the camera or behind the microphone. Going the extra mile to coach your client and help build his or her confidence before an interview is the best way to ensure you both hit a public relations home run.

Read More