When Social Media and Social Injustice Collide

February 25, 2021

Social media is like wildfire. The speed at which information spreads through the medium is rather impressive, and you can’t help but stare and be drawn to the flame. And, perhaps, fan the flame. The viral nature of social media makes it the perfect partner for inciting change when it comes to critical issues like social injustice.

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2021 Communications Trends: Brand Positioning

February 3, 2021

Most brands had to shift this past year to meet the needs of their clients, customers, and bottom lines. But 2021 brings something new—an increasing level of expectation for brands to be real and authentic. To put it simply, and whether you like it or not, brands are being held to a higher standard and customers are expecting complete accountability and transparency. Below is the first installment of top trends to pay attention to this year. Stay tuned for part two of my trends forecast on audience research and engagement.

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Tips for Giving Back During COVID-19

December 4, 2020

There’s no doubt about it that giving looks different in 2020, but that doesn’t mean you should pull back on your good deeds — it means you’ll have to channel your inner Ross Geller and P•I•V•O•T! With a little creativity and a lot of heart, you can flourish as this season’s holiday armadillo.

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5 Solutions to Support Donor Giving

November 18, 2020

As an agency that works with mission-driven organizations, we’ve identified five common problems that arise when attracting, converting, and stewarding donors. Continue reading for tips on how to address each of these by evaluating and optimizing a few essential marketing and public relations efforts to boost fundraising efforts in 2021. 

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5 Ways Market Research Helps Your Business Grow

November 5, 2020

Market research is essential when you’re looking to launch a new product, expand your services, or get ahead of your competitors. Without accurate data on your future and current clients, competitors, or industry trends, your strategy may be based more on gut instinct or outdated practices. Third-party market research, however, can provide crucial, impartial insights that businesses need to push forward with effective marketing and PR strategies.

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The Importance of Brand Differentiation During Times of Uncertainty

September 15, 2020

As businesses and nonprofits struggle to stay afloat or recoup lost revenue, adjust policies and operations, nurture relationships with customers, clients, or donors, and support their employees, brand differentiation has never been more important. 

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Engage Your Audience With Email Marketing

August 27, 2020

Whether it’s bi-weekly deals and offers from our favorite clothing brand, a quarterly nonprofit newsletter, or updates from the doctor’s office, email marketing fills our inboxes daily. Email is a low-cost marketing method used to share information and ultimately drive conversions for a business or organization. It’s a great way to stay top-of-mind with customers in between purchases or engagements.

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Communicating Through Difficult Times

July 20, 2020

During times of difficulty, whether it be a pandemic, recession, political crisis, or all of the above, keeping your business relevant to your customers, clients, and/or donors requires extreme creativity, transparency, and stepping out of your comfort zone.

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Visual Communication: 6 Tips for Creating Captivating Visuals 

December 17, 2019

With an audience that is more well-versed than ever in consuming content visually, now is the time to expand your communication plan to incorporate visuals, if you’re not already doing so. Whether it’s motion graphics, videos, photographs, infographics, data visualizations, or anything in between, utilizing a form of visual communication will elevate your work, expand your reach, and give you an edge over your competitors.

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Boosting Donor Engagement: 6 Strategies for Your Website

June 13, 2019

A well-designed, robust website is one of the most valuable assets a nonprofit organization can have today. If your organization’s website could be doing more to help you further your mission, it might be time to update your digital strategies.

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