Boosting Donor Engagement: 6 Strategies for Your Website

June 13, 2019

A well-designed, robust website is one of the most valuable assets a nonprofit organization can have today. If your organization’s website could be doing more to help you further your mission, it might be time to update your digital strategies.

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Bloom Communications Boosts Pacific Northwest Presence with Hire of Corporate Communications Expert

May 29, 2019

Gonzales began her career at WE Communications, one of the largest communications and integrated marketing agencies in the world, where she managed communications for Microsoft’s Windows and Windows Mobile operating systems. She also has a deep understanding and passion for the nonprofit sector, volunteering at Start Making a Reader Today and creating blog content for a team of dentists who provide free dental care to underserved communities near Antigua.

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How to Ace a Media Interview

April 24, 2019

It’s important to make sure that prior to a media interview, you prepare your client well enough so he or she feels comfortable in front of the camera or behind the microphone. Going the extra mile to coach your client and help build his or her confidence before an interview is the best way to ensure you both hit a public relations home run.

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Seasoned Marketing Strategist Joins Bloom Communications as Managing Director

February 5, 2019

Jones brings more than a decade of communications experience to the Bloom team, working with a diverse group of organizations nationwide, from businesses and advocacy groups to nonprofits. Having planned and led the execution of a number of integrated communications campaigns, Jones has demonstrated success in achieving tangible results for her clients.

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5 Tips for Pitching Your Nonprofit PR Story

November 28, 2018

The very nature of nonprofit organizations make for relatable and emotional stories that often tug on heartstrings — but it takes thoughtful, unique public relations strategies to stand out amongst a sea of competitive organizations.

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Incorporating “Impact Accountability” into Your Nonprofit Marketing Strategy

October 31, 2018

Reporting on impact using statistics and stories that demonstrate your nonprofit’s delivery on its mission can work for any target audience and a variety of communications campaigns.

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5 Strategies to Recharge Your Nonprofit’s Development

March 30, 2018

Through the U.S. federal tax reforms, signed into law in November 2017 under the Tax Cuts and Jobs Act, individual donors will experience changes to their tax incentives for 2018 and beyond that are expected to greatly impact donorship to nonprofit organizations. To ensure that you’re doing all you can do to attract precious donor dollars, make certain your organization is addressing these five fundamentals to create a sense of connection between your nonprofit and your potential donors.

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Perfecting Peer-to-Peer Fundraising: 3 Social Media Tips

February 9, 2018

Peer-to-peer fundraising boasts incredible fundraising and outreach potential for your nonprofit, but it only works if your constituents make it work. The burden of soliciting donations falls to them in the peer-to-peer fundraising model. And while your supporters certainly have passion, they don’t have the tools or knowledge base that experienced fundraisers do.

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Start the Year Off Right: Developing Your Marketing Plan

November 17, 2017

Fall is falling, and for a lot of organizations, that means it’s also time to get your plan together for the coming fiscal year. Having your priorities and budget in order, your strategy defined, and your team informed, aligned and prepared before the end of the year will support positive momentum during your first quarter and thoughtful work throughout the next year.

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Increasing Your Brand’s Credibility Through Social Proof

June 21, 2017

Social proof – the process by which individuals look to their peers, role models, or other important figures to make decisions about how to act or respond to a situation – is a common human behavior, and a very powerful marketing tool. People tend to trust the opinions and actions of their friends, which is why product endorsements and word-of-mouth marketing are such a critical part of the marketing mix.

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