Jones brings more than a decade of communications experience to the Bloom team, working with a diverse group of organizations nationwide, from businesses and advocacy groups to nonprofits. Having planned and led the execution of a number of integrated communications campaigns, Jones has demonstrated success in achieving tangible results for her clients.
Read MoreThe very nature of nonprofit organizations make for relatable and emotional stories that often tug on heartstrings — but it takes thoughtful, unique public relations strategies to stand out amongst a sea of competitive organizations.
Read MoreReporting on impact using statistics and stories that demonstrate your nonprofit’s delivery on its mission can work for any target audience and a variety of communications campaigns.
Read MoreThrough the U.S. federal tax reforms, signed into law in November 2017 under the Tax Cuts and Jobs Act, individual donors will experience changes to their tax incentives for 2018 and beyond that are expected to greatly impact donorship to nonprofit organizations. To ensure that you’re doing all you can do to attract precious donor dollars, make certain your organization is addressing these five fundamentals to create a sense of connection between your nonprofit and your potential donors.
Read MorePeer-to-peer fundraising boasts incredible fundraising and outreach potential for your nonprofit, but it only works if your constituents make it work. The burden of soliciting donations falls to them in the peer-to-peer fundraising model. And while your supporters certainly have passion, they don’t have the tools or knowledge base that experienced fundraisers do.
Read MoreFall is falling, and for a lot of organizations, that means it’s also time to get your plan together for the coming fiscal year. Having your priorities and budget in order, your strategy defined, and your team informed, aligned and prepared before the end of the year will support positive momentum during your first quarter and thoughtful work throughout the next year.
Read MoreSocial proof – the process by which individuals look to their peers, role models, or other important figures to make decisions about how to act or respond to a situation – is a common human behavior, and a very powerful marketing tool. People tend to trust the opinions and actions of their friends, which is why product endorsements and word-of-mouth marketing are such a critical part of the marketing mix.
Read MoreNonprofits spend a large amount of resources appealing to new donors and retaining those who have previously given. However, the messaging strategy used to communicate with various audience types often rely on generalizations and assumptions of donor behavior and motivation. These one-sided conversations can be costly.
Read MoreWhen sharing ways in which our agency works with organizations, one of the main questions I’m asked is why organizations hire agencies or consultants in the first place. It’s a valid question for anyone who has never outsourced services. While there is certainly a myriad of answers, based on my experience, here are the main forces that drive our clients to outsource to us. And yes, sometimes an organization will outsource for two or more of these reasons.
Read on to learn about five main organizational pain points that outsourcing to an agency can solve.
Read MoreThe clients of Bloom Communications are inspiring. Maintaining generosity in business and giving back to the Austin community and beyond showcase the values we seek in our clients. It is because of those behaviors that these two clients earned their airtime on KEYE TV’s We Are Austin. Through our work with them and a partnership with Austin Gives, a division of the Austin Chamber of Commerce, Evans Dermatology Partners and QuantumDigital got to share the charitable efforts their companies and employees are most passionate about. By donating at least 1% of their profits back to the community and their involvement with Austin Gives, these businesses exemplify a philanthropic business model.
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