Become an SMB Power User: 10 Facebook Tools Used by the Pros

March 26, 2014

There’s more to Facebook marketing than just sidebar advertisements and posting to your Page. From encouraging check-ins to promoting events, Facebook offers a wide range of tools that can help your business achieve its social media goals.

These 10 helpful tools are used by Facebook marketers around the world. Add one, two, or all ten to your repertoire of Facebook business tools to enhance your social marketing campaigns and enjoy better results from Facebook.

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5 Huge LinkedIn Mistakes You May Be Making

March 18, 2014

Not getting the kind of traction you hoped for out of your LinkedIn profile? You’re not alone. Often considered the red-headed stepchild of Twitter and Facebook, lots of people complain that the social network seems like a ghost town. However, the truth is that LinkedIn is a completely different beast and goes by a completely different set of rules. If you want to get the most out of your LinkedIn profile, double and triple-check that you’re not making the following mistakes – they could be the reason you’re being left out in the cold.

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Nonprofit Tool Spotlight: Google’s One Today App

March 11, 2014

If you’ve spent any time in the nonprofit world, then you already know that raising funds can be the most difficult part of pushing a great idea to fruition. Getting the people that can make a real difference interested in your organization are often hard to reach, and even harder to convince. So, what should you think about One Today, a crowdfunding mobile app launched by Google around this time last year?

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