Internal Communications: Why You Should Care

February 27, 2019  |  by Lisa Koetz

Internal communications is the lifeline of an organization. While it’s important to communicate with an external audience, it’s equally (if not more) important to communicate with those inside your organization and to have an internal communications strategy in place as your employees should be considered your most important audience.

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Developing the Perfect Message – It’s All About Science

February 5, 2019  |  by Erin Jones

A well-crafted message resonates with your audience, communicates your value, and motivates people to take action. Personalization has become an expected, not optional, component of any marketing strategy, therefore your message must be relevant and targeted or else your audience will keep on scrolling. So, what is behind the process of developing the perfect message? SCIENCE!

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Seasoned Marketing Strategist Joins Bloom Communications as Managing Director

February 5, 2019  |  by bloomcom

Jones brings more than a decade of communications experience to the Bloom team, working with a diverse group of organizations nationwide, from businesses and advocacy groups to nonprofits. Having planned and led the execution of a number of integrated communications campaigns, Jones has demonstrated success in achieving tangible results for her clients.

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Why Does Message Development Matter?

December 14, 2018  |  by Erin Jones

In any successful relationship, it is essential to speak the same language. Be on the same page. Understand one another. You get it. Communication is a powerful tool. It drives action and is the way in which you capture, engage and retain your audience. The kicker? Communication can’t always be controlled… but your message can.

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5 Tips for Pitching Your Nonprofit PR Story

November 28, 2018  |  by Leigh Havelick

The very nature of nonprofit organizations make for relatable and emotional stories that often tug on heartstrings — but it takes thoughtful, unique public relations strategies to stand out amongst a sea of competitive organizations.

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Incorporating “Impact Accountability” into Your Nonprofit Marketing Strategy

October 31, 2018  |  by Miller Hollingsworth

Reporting on impact using statistics and stories that demonstrate your nonprofit’s delivery on its mission can work for any target audience and a variety of communications campaigns.

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2018 Robin Shivers Award Recipient: Olga Campos Benz

October 5, 2018  |  by bloomcom

On Thursday, November 8, Olga Campos Benz will be presented the Robin Shivers Award at the annual Help Clifford Help Kids celebration benefiting  American YouthWorks at Austin City Limits Live at the Moody Theater.

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Marketers, It’s Time to Start Thinking Like a Journalist

September 27, 2018  |  by Beth Phillips

“Blurred Lines” isn’t just a catchy 2013 Robin Thicke tune featuring T.I. and Pharrell. The phrase aptly describes trends in today’s communications landscape. Communications disciplines continue to merge, meaning the lines dividing public relations and marketing are becoming less identifiable.

These days, in fact, marketing and communications professionals often take pages out of journalists’ skinny little notebooks to craft compelling content for a variety of audiences.

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Bloom Communications Hires Healthcare Communications Veteran & Former Journalist

September 10, 2018  |  by bloomcom

AUSTIN, TEXAS (September 10, 2018) – Bloom Communications, an integrated communications agency specializing in marketing, public relations and research-based consulting, today announced Beth Phillips has joined the firm as an account supervisor.

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Bloom Communications: Specialized Marketing & PR Agency Serving Clients Committed to Giving Back

August 15, 2018  |  by bloomcom

Bloom Communications is an integrated communications agency bridging the gap between the marketing, market research, and public relations disciplines. Since 2012, Bloom has provided strategic consulting services to organizations making an impact in their communities.

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