The Most Effective Ways to Respond to Negative Reviews

January 15, 2021  |  by bloomcom

In today’s consumer market, customers typically trust online reviews as much as word of mouth recommendations. While businesses depend on those reviews being as good as possible, a bad review or two—when managed effectively—can actually have a bigger impact on a customer’s decision to patronize your business than a slew of good reviews.

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Tips and Tricks to Working from Home in 2021, With a Side of Humor

January 5, 2021  |  by Melanie Martin

Working remotely is here and likely not going away anytime soon. Most employees were 9-to-5’ers, waking up early, commuting into the office for a full eight hours, and then facing the long commute home. Those days are over. So, what have we learned while working safely at home? What tips, tricks, and crazy stories do we have to tell? Let’s dive in!

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Voices for Our Future – Season 1

December 15, 2020  |  by bloomcom

Campus Advantage, a global leader in student housing management, is sponsoring season one of Voices for Our Future. Over the next four weeks, you’ll hear from business professionals that are on a mission to create a more socially just world. New episodes go live on Tuesdays, beginning November 24, 2020.

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Why a Mix of Inbound & Outbound Marketing Is Essential for Healthcare Providers

December 15, 2020  |  by Miller Hollingsworth

No matter how your healthcare organization invested in marketing in 2020, 2021 opens a wide new door of opportunity. Taking the time to plan a relevant and smart marketing strategy now will poise your healthcare organization for success—more patients coming in the door and individuals benefiting from your services.

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How to Fix Your Social Media Strategy

December 10, 2020  |  by bloomcom

It’s 2020, and at least 3.6 billion people are using social media. In 2025, it’s projected that this number will grow to more than 4.41 billion. Given those huge figures, it’s very likely your target customers are using one or more of the most popular social media platforms. If you learn to use it correctly, social media offers great potential for your business. 

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Tips for Giving Back During COVID-19

December 4, 2020  |  by Melanie Martin

There’s no doubt about it that giving looks different in 2020, but that doesn’t mean you should pull back on your good deeds — it means you’ll have to channel your inner Ross Geller and P•I•V•O•T! With a little creativity and a lot of heart, you can flourish as this season’s holiday armadillo.

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Bloom Communications Launches New Podcast Highlighting Underrepresented Voices Working for Change

November 19, 2020  |  by bloomcom

We’re excited to share Voices for Our Future – Bloom’s NEW podcast highlighting underrepresented voices working toward a more socially just world. Listen on Apple Podcast, Spotify, & Soundcloud.

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5 Solutions to Support Donor Giving

November 18, 2020  |  by Brianna McKinney

As an agency that works with mission-driven organizations, we’ve identified five common problems that arise when attracting, converting, and stewarding donors. Continue reading for tips on how to address each of these by evaluating and optimizing a few essential marketing and public relations efforts to boost fundraising efforts in 2021. 

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5 Ways Market Research Helps Your Business Grow

November 5, 2020  |  by bloomcom

Market research is essential when you’re looking to launch a new product, expand your services, or get ahead of your competitors. Without accurate data on your future and current clients, competitors, or industry trends, your strategy may be based more on gut instinct or outdated practices. Third-party market research, however, can provide crucial, impartial insights that businesses need to push forward with effective marketing and PR strategies.

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Bloom Communications Gains National Recognition Alongside Industry Giants

October 29, 2020  |  by bloomcom

Bloom Communications was recognized on a national level as a PRNews’ CSR & Nonprofit Awards 2020 honoree alongside other brand and agency honorees, including Delta Airlines, JetBlue, Mastercard, and PricewaterhouseCoopers, to name a few.

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