How to Ace a Media Interview

April 24, 2019  |  by Beth Phillips

It’s important to make sure that prior to a media interview, you prepare your client well enough so he or she feels comfortable in front of the camera or behind the microphone. Going the extra mile to coach your client and help build his or her confidence before an interview is the best way to ensure you both hit a public relations home run.

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Why a Consistent Marketing Strategy is a Must

March 29, 2019  |  by Carrie Straub

Whether it’s a business trying to sell a product or service, or a nonprofit trying to recruit volunteers or donors, it’s easy to become fixated on the transactional goal and bypass the process of first building a relationship. This is often detrimental for an organization. There are various components to building a strong, enduring relationship, and one of the most important is: consistency.

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Internal Communications: Why You Should Care

February 27, 2019  |  by Lisa Koetz

Internal communications is the lifeline of an organization. While it’s important to communicate with an external audience, it’s equally (if not more) important to communicate with those inside your organization and to have an internal communications strategy in place as your employees should be considered your most important audience.

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Developing the Perfect Message – It’s All About Science

February 5, 2019  |  by Erin Jones

A well-crafted message resonates with your audience, communicates your value, and motivates people to take action. Personalization has become an expected, not optional, component of any marketing strategy, therefore your message must be relevant and targeted or else your audience will keep on scrolling. So, what is behind the process of developing the perfect message? SCIENCE!

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Seasoned Marketing Strategist Joins Bloom Communications as Managing Director

February 5, 2019  |  by bloomcom

Jones brings more than a decade of communications experience to the Bloom team, working with a diverse group of organizations nationwide, from businesses and advocacy groups to nonprofits. Having planned and led the execution of a number of integrated communications campaigns, Jones has demonstrated success in achieving tangible results for her clients.

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Why Does Message Development Matter?

December 14, 2018  |  by Erin Jones

In any successful relationship, it is essential to speak the same language. Be on the same page. Understand one another. You get it. Communication is a powerful tool. It drives action and is the way in which you capture, engage and retain your audience. The kicker? Communication can’t always be controlled… but your message can.

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5 Tips for Pitching Your Nonprofit PR Story

November 28, 2018  |  by Leigh Havelick

The very nature of nonprofit organizations make for relatable and emotional stories that often tug on heartstrings — but it takes thoughtful, unique public relations strategies to stand out amongst a sea of competitive organizations.

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Incorporating “Impact Accountability” into Your Nonprofit Marketing Strategy

October 31, 2018  |  by Miller Hollingsworth

Reporting on impact using statistics and stories that demonstrate your nonprofit’s delivery on its mission can work for any target audience and a variety of communications campaigns.

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2018 Robin Shivers Award Recipient: Olga Campos Benz

October 5, 2018  |  by bloomcom

On Thursday, November 8, Olga Campos Benz will be presented the Robin Shivers Award at the annual Help Clifford Help Kids celebration benefiting  American YouthWorks at Austin City Limits Live at the Moody Theater.

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Marketers, It’s Time to Start Thinking Like a Journalist

September 27, 2018  |  by Beth Phillips

“Blurred Lines” isn’t just a catchy 2013 Robin Thicke tune featuring T.I. and Pharrell. The phrase aptly describes trends in today’s communications landscape. Communications disciplines continue to merge, meaning the lines dividing public relations and marketing are becoming less identifiable.

These days, in fact, marketing and communications professionals often take pages out of journalists’ skinny little notebooks to craft compelling content for a variety of audiences.

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