The holiday season is here! If you haven’t already implemented your holiday marketing campaign this year, now is the time. We’re here to offer some tips on how to keep your holiday marketing campaign organized. Whether you’re a nonprofit looking for an increase in year-end donations or a small business running your first holiday campaign, these tips will keep you and your organization on the right track.
Read MoreStory finding, no matter what industry you work in, can be tedious. In healthcare public relations, finding the right story — and by right story, I mean one that resonates with readers, is relevant and timely to your organization, and makes you feel good about the work you do — is exhilarating, but can also be overwhelming. It’s not difficult to find a good story due to a lack of ideas or content — we have plenty of this, maybe even too much at times. The difficult part is finding a story that your audience can easily digest and find meaningful, while at the same time aligning with the goals and mission of your healthcare client’s organization.
Read MoreSearch engine optimization (SEO) is a critical component to any blog that you want to be find-able via search engines (of course you do). A well-written blog that lacks consideration for SEO will have far less reach, and thus never live up to its full potential in reaching your content strategy goals.
Read MoreAs our world continues to become more and more technology-driven, AI is here to stay. And we’re finding it to be helpful in a variety of ways. AI-powered apps, text messaging programs, and online portals are changing the landscape of the healthcare industry and also changing the way patients interact with their providers.
Read MoreA well-designed, robust website is one of the most valuable assets a nonprofit organization can have today. If your organization’s website could be doing more to help you further your mission, it might be time to update your digital strategies.
Read MoreA thought leader and innovator in marketing, public relations, sales and brand management, Brianna McKinney founded Bloom Communications to bridge the gap between the marketing, market research, and public relations disciplines and serve the global community.
Read MoreA thought leader in marketing, public relations, sales and brand management and an avid advocate of mental health in the workplace, McKinney will use her position to propel NAMI Central Texas’ strategic plan, which includes increasing programs, diversifying funding, and expanding the organization’s visibility and influence.
Read MoreIt’s important to make sure that prior to a media interview, you prepare your client well enough so he or she feels comfortable in front of the camera or behind the microphone. Going the extra mile to coach your client and help build his or her confidence before an interview is the best way to ensure you both hit a public relations home run.
Read MoreWhether it’s a business trying to sell a product or service, or a nonprofit trying to recruit volunteers or donors, it’s easy to become fixated on the transactional goal and bypass the process of first building a relationship. This is often detrimental for an organization. There are various components to building a strong, enduring relationship, and one of the most important is: consistency.
Read MoreInternal communications is the lifeline of an organization. While it’s important to communicate with an external audience, it’s equally (if not more) important to communicate with those inside your organization and to have an internal communications strategy in place as your employees should be considered your most important audience.
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