Healthcare Communicators: How to Find Your Best Story

October 22, 2019  |  by Ashley Stanford Cone

Story finding, no matter what industry you work in, can be tedious. In healthcare public relations, finding the right story — and by right story, I mean one that resonates with readers, is relevant and timely to your organization, and makes you feel good about the work you do — is exhilarating, but can also be overwhelming. It’s not difficult to find a good story due to a lack of ideas or content — we have plenty of this, maybe even too much at times. The difficult part is finding a story that your audience can easily digest and find meaningful, while at the same time aligning with the goals and mission of your healthcare client’s organization. 

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SEO 101: Updating Existing Blogs for Improved Rankings

September 30, 2019  |  by bloomcom

Search engine optimization (SEO) is a critical component to any blog that you want to be find-able via search engines (of course you do). A well-written blog that lacks consideration for SEO will have far less reach, and thus never live up to its full potential in reaching your content strategy goals. 

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Improving Healthcare Communications With the Help of AI

August 23, 2019  |  by Jessica Engs

As our world continues to become more and more technology-driven, AI is here to stay. And we’re finding it to be helpful in a variety of ways. AI-powered apps, text messaging programs, and online portals are changing the landscape of the healthcare industry and also changing the way patients interact with their providers.

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Boosting Donor Engagement: 6 Strategies for Your Website

June 13, 2019  |  by bloomcom

A well-designed, robust website is one of the most valuable assets a nonprofit organization can have today. If your organization’s website could be doing more to help you further your mission, it might be time to update your digital strategies.

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Interview with Brianna McKinney of Bloom Communications

May 22, 2019  |  by bloomcom

A thought leader and innovator in marketing, public relations, sales and brand management, Brianna McKinney founded Bloom Communications to bridge the gap between the marketing, market research, and public relations disciplines and serve the global community.

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Bloom Communications President Brianna McKinney Appointed to NAMI Central Texas Board of Directors

May 1, 2019  |  by bloomcom

A thought leader in marketing, public relations, sales and brand management and an avid advocate of mental health in the workplace, McKinney will use her position to propel NAMI Central Texas’ strategic plan, which includes increasing programs, diversifying funding, and expanding the organization’s visibility and influence. 

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How to Ace a Media Interview

April 24, 2019  |  by Beth Phillips

It’s important to make sure that prior to a media interview, you prepare your client well enough so he or she feels comfortable in front of the camera or behind the microphone. Going the extra mile to coach your client and help build his or her confidence before an interview is the best way to ensure you both hit a public relations home run.

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Why a Consistent Marketing Strategy is a Must

March 29, 2019  |  by Carrie Straub

Whether it’s a business trying to sell a product or service, or a nonprofit trying to recruit volunteers or donors, it’s easy to become fixated on the transactional goal and bypass the process of first building a relationship. This is often detrimental for an organization. There are various components to building a strong, enduring relationship, and one of the most important is: consistency.

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Internal Communications: Why You Should Care

February 27, 2019  |  by Lisa Koetz

Internal communications is the lifeline of an organization. While it’s important to communicate with an external audience, it’s equally (if not more) important to communicate with those inside your organization and to have an internal communications strategy in place as your employees should be considered your most important audience.

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Developing the Perfect Message – It’s All About Science

February 5, 2019  |  by bloomcom

A well-crafted message resonates with your audience, communicates your value, and motivates people to take action. Personalization has become an expected, not optional, component of any marketing strategy, therefore your message must be relevant and targeted or else your audience will keep on scrolling. So, what is behind the process of developing the perfect message? SCIENCE!

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