Social media is like wildfire. The speed at which information spreads through the medium is rather impressive, and you can’t help but stare and be drawn to the flame. And, perhaps, fan the flame. The viral nature of social media makes it the perfect partner for inciting change when it comes to critical issues like social injustice.
Read MoreRecent events have demonstrated that the worst can and will happen. Whether or not your organization survives depends on how you handle each stage of the crisis. While major corporations may make national headlines with their public relations news, crisis communications is equally essential for small organizations and their PR—perhaps even more so due to the smaller margins involved.
Read MoreEarlier this month I shared part one of my communications trends forecast for 2021 and beyond, which focused on the theme of brand positioning. Today, we’re taking a look at trends to reignite how you reach and engage with your target audiences.
Read MoreMost brands had to shift this past year to meet the needs of their clients, customers, and bottom lines. But 2021 brings something new—an increasing level of expectation for brands to be real and authentic. To put it simply, and whether you like it or not, brands are being held to a higher standard and customers are expecting complete accountability and transparency. Below is the first installment of top trends to pay attention to this year. Stay tuned for part two of my trends forecast on audience research and engagement.
Read MoreLong-term success rarely happens by accident. Thoughtful planning and promotion often occurs behind the scenes, with public relations and marketing campaigns forming the backbone of an overall strategy for longevity. But which approach will get you the best return on investment for your brand: PR or marketing?
Read MoreIn today’s consumer market, customers typically trust online reviews as much as word of mouth recommendations. While businesses depend on those reviews being as good as possible, a bad review or two—when managed effectively—can actually have a bigger impact on a customer’s decision to patronize your business than a slew of good reviews.
Read MoreWorking remotely is here and likely not going away anytime soon. Most employees were 9-to-5’ers, waking up early, commuting into the office for a full eight hours, and then facing the long commute home. Those days are over. So, what have we learned while working safely at home? What tips, tricks, and crazy stories do we have to tell? Let’s dive in!
Read MoreCampus Advantage, a global leader in student housing management, is sponsoring season one of Voices for Our Future. Over the next four weeks, you’ll hear from business professionals that are on a mission to create a more socially just world. New episodes go live on Tuesdays, beginning November 24, 2020.
Read MoreNo matter how your healthcare organization invested in marketing in 2020, 2021 opens a wide new door of opportunity. Taking the time to plan a relevant and smart marketing strategy now will poise your healthcare organization for success—more patients coming in the door and individuals benefiting from your services.
Read MoreIt’s 2020, and at least 3.6 billion people are using social media. In 2025, it’s projected that this number will grow to more than 4.41 billion. Given those huge figures, it’s very likely your target customers are using one or more of the most popular social media platforms. If you learn to use it correctly, social media offers great potential for your business.
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