A well-designed, robust website is one of the most valuable assets a nonprofit organization can have today. If your organization’s website could be doing more to help you further your mission, it might be time to update your digital strategies.
Read MoreGonzales began her career at WE Communications, one of the largest communications and integrated marketing agencies in the world, where she managed communications for Microsoft’s Windows and Windows Mobile operating systems. She also has a deep understanding and passion for the nonprofit sector, volunteering at Start Making a Reader Today and creating blog content for a team of dentists who provide free dental care to underserved communities near Antigua.
Read MoreA thought leader and innovator in marketing, public relations, sales and brand management, Brianna McKinney founded Bloom Communications to bridge the gap between the marketing, market research, and public relations disciplines and serve the global community.
Read MoreIt’s important to make sure that prior to a media interview, you prepare your client well enough so he or she feels comfortable in front of the camera or behind the microphone. Going the extra mile to coach your client and help build his or her confidence before an interview is the best way to ensure you both hit a public relations home run.
Read MoreWhether it’s a business trying to sell a product or service, or a nonprofit trying to recruit volunteers or donors, it’s easy to become fixated on the transactional goal and bypass the process of first building a relationship. This is often detrimental for an organization. There are various components to building a strong, enduring relationship, and one of the most important is: consistency.
Read MoreInternal communications is the lifeline of an organization. While it’s important to communicate with an external audience, it’s equally (if not more) important to communicate with those inside your organization and to have an internal communications strategy in place as your employees should be considered your most important audience.
Read MoreA well-crafted message resonates with your audience, communicates your value, and motivates people to take action. Personalization has become an expected, not optional, component of any marketing strategy, therefore your message must be relevant and targeted or else your audience will keep on scrolling. So, what is behind the process of developing the perfect message? SCIENCE!
Read MoreJones brings more than a decade of communications experience to the Bloom team, working with a diverse group of organizations nationwide, from businesses and advocacy groups to nonprofits. Having planned and led the execution of a number of integrated communications campaigns, Jones has demonstrated success in achieving tangible results for her clients.
Read MoreIn any successful relationship, it is essential to speak the same language. Be on the same page. Understand one another. You get it. Communication is a powerful tool. It drives action and is the way in which you capture, engage and retain your audience. The kicker? Communication can’t always be controlled… but your message can.
Read MoreThe very nature of nonprofit organizations make for relatable and emotional stories that often tug on heartstrings — but it takes thoughtful, unique public relations strategies to stand out amongst a sea of competitive organizations.
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