The Importance of Transparency in Crisis Communications

May 26, 2020  |  by Christian Raley

In order to be successful (well, as successful as possible), in a crisis situation, it’s important for PR professionals to take a proactive approach, get ahead of the game, and shape the narrative before it is shaped by the public. In order to do that, a crisis communications plan is absolutely necessary. But not just any plan, one that is proactive and truthful, not reactive and falsely-motivated.

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The Scrolling Generation: What Communications Professionals Should Know About Gen Z

February 27, 2020  |  by Jamie Matusek

Generation Z has emerged impacting marketing, communications, brand loyalty, and purchasing power across the globe. We’re here to help uncover the mysteries to strengthen your public relations and marketing strategies for a new decade. Whether you lead an emerging or established non-profit, a healthcare practice, or are launching the latest in tech, this generation will impact your business.

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Bloom Communications Recognized as Finalist at 2020 Austin Gives Generous Business Awards

February 26, 2020  |  by bloomcom

The Greater Austin Chamber of Commerce today announced 29 finalists for the annual Austin Gives Generous Business Awards, which recognize businesses who have pledged at least 1% of pre-tax earnings toward the local community.

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Bloom Communications Recognized for CSR and Nonprofit Initiative

February 3, 2020  |  by bloomcom

AUSTIN, TEXAS (February 3, 2020) — Bloom Communications, a strategic marketing, public relations, and market research agency serving organizations making an impact in their communities, announced today it has been named a finalist for the PRNEWS CSR & Nonprofit Awards. The awards honor teams that have set new standards of excellence and are leading the way for others to follow. For more than 75 years, PRNEWS has supported the growth of communicators and marketers while serving as a source of the  latest news affecting their industries.

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Accomplished Marketing & Operations Specialist Joins Bloom Communications as Chief Operating Officer

February 1, 2020  |  by bloomcom

Bloom Communications, an integrated communications agency specializing in marketing, public relations, and market research, today announced Jamie Matusek, an industry leader credited for introducing the concept of integrated marketing to the student and multifamily housing industries, has joined the firm as Chief Operating Officer.

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Visual Communication: 6 Tips for Creating Captivating Visuals 

December 17, 2019  |  by bloomcom

With an audience that is more well-versed than ever in consuming content visually, now is the time to expand your communication plan to incorporate visuals, if you’re not already doing so. Whether it’s motion graphics, videos, photographs, infographics, data visualizations, or anything in between, utilizing a form of visual communication will elevate your work, expand your reach, and give you an edge over your competitors.

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Bloom Communications Named One of 2019’s Top PR Firms in Austin

December 16, 2019  |  by bloomcom

Bloom Communications, a strategic marketing, public relations, and research-based consulting agency serving organizations making an impact in their communities, announced today it has been recognized by Expertise as one of 2019’s best PR firms in Austin. Expertise helps people connect with local experts across a variety of industries.

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9 Tips for Your Holiday Marketing Campaign

November 25, 2019  |  by Jessica Engs

The holiday season is here! If you haven’t already implemented your holiday marketing campaign this year, now is the time. We’re here to offer some tips on how to keep your holiday marketing campaign organized. Whether you’re a nonprofit looking for an increase in year-end donations or a small business running your first holiday campaign, these tips will keep you and your organization on the right track.

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Healthcare Communicators: How to Find Your Best Story

October 22, 2019  |  by Ashley Stanford Cone

Story finding, no matter what industry you work in, can be tedious. In healthcare public relations, finding the right story — and by right story, I mean one that resonates with readers, is relevant and timely to your organization, and makes you feel good about the work you do — is exhilarating, but can also be overwhelming. It’s not difficult to find a good story due to a lack of ideas or content — we have plenty of this, maybe even too much at times. The difficult part is finding a story that your audience can easily digest and find meaningful, while at the same time aligning with the goals and mission of your healthcare client’s organization. 

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SEO 101: Updating Existing Blogs for Improved Rankings

September 30, 2019  |  by bloomcom

Search engine optimization (SEO) is a critical component to any blog that you want to be find-able via search engines (of course you do). A well-written blog that lacks consideration for SEO will have far less reach, and thus never live up to its full potential in reaching your content strategy goals. 

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