Posts from October, 2013

Solved: 5 Donor Problems Nonprofits Face

October 28, 2013

I read a brief article today in The NonProfit Times and it inspired me to write this post. Having worked with many nonprofits, including volunteering my time on the management side, the issue it addressed sounded all too familiar. Nonprofits are so busy carrying out the missions of their organizations that, despite their good intentions, they sometimes ineffectively communicate with a variety of constituents, or fail to do so entirely.

The article addressed issues specific to a nonprofit’s donor audience, citing 5 Donor Problems for Nonprofits from the book “Almost Isn’t Good Enough” by Wayne Elsey, founder and CEO of Soles4Souls. What I find exhilarating is that each of these five issues can be addressed with consistent and relevant communications efforts, enabling nonprofits to do more great work towards positive social change. Outlined below are the five issues and a brief overview of how a few essential marketing and public relations efforts can help nonprofits address them with finesse.

Deseo Salon Helps Provide Medical Care for Children

October 17, 2013

We love to see the work our for-profit clients are doing in the community! One of our clients, Deseo Salon, is helping out with two upcoming charity events. Both events help provide medical care to sick children who would otherwise not have access to proper treatment.

Why It’s Good to Help a Reporter Out

October 16, 2013

Public relations initiatives fall into two main categories: proactive and reactive. Most efforts, particularly when first beginning to work with an “unknown” startup company or brand, fall into the proactive category. This means we’re putting together communications timelines, goals, and tactics that map to a client’s unique organizational objectives.

The reactive side of PR typically occurs when a reporter begins to get to know one of our clients via our proactive outreach, and then calls on us for assistance with something they’re working on. It can also, unfortunately, involve the implementation of a crisis communications plan. Another way to engage in reactive PR is through HARO, or Help a Reporter Out.

Fast Pitch 2013: Vote for The Christi Center

October 10, 2013

The Christi Center has been chosen to participate as a semi-finalist in the Chisholm Trail Communities Foundation (CTCF) Fast Pitch 2013! They will have 90 seconds to tell their story for a chance to win the $4,000 People’s Choice Award. Every audience member gets a vote and attendance is open to the public.