Bloom Communications was tasked with boosting the marketing and outreach efforts of Sleep Dallas, a dental sleep medicine practice. Our primary objective was to help the practice attract and acquire individuals with the highest propensity to convert to patients, therefore increasing revenue. We also partnered with Sleep Dallas to position the founder – President of the American Sleep and Breathing Academy, and a Diplomate of the American Board of Dental Sleep Medicine – as a thought leader in dental sleep medicine.
Working as the practice’s outsourced communications department, we grounded our campaign planning with qualitative and quantitative research, and uncovered strategic opportunities and key messages to reach, influence and motivate prospective patients to action. With this research as our foundation, we created a comprehensive marketing plan targeted to key demographic profiles in the Dallas Fort Worth metroplex, local medical professionals and national experts in sleep medicine.
Within the first six months of campaign execution, overall web traffic increased by 44.75%. Most importantly, Sleep Dallas experienced a 42.56% increase in physician referrals within the first six months and an over 26% growth in revenue, year-over-year.