Donate Life Northwest

Bringing Life to an Important Mission

Increasing Interest in Living Organ Donors

Donate Life Northwest is committed to saving lives and improving health through organ donation and transplant education and awareness. To increase the nonprofit’s visibility and efforts to encourage Oregonians to become organ donors, we created a PR strategy where Representative Tiffiny Mitchell shared the story of her decision to become a living organ donor.

A campaign strategy was designed to inspire living organ donation through sharing Representative Mitchell’s organ donation journey in real-time—both leading up to her donation date and immediately following. Local media was invited to Representative Mitchell’s office at the State Capitol for pre-surgery interviews, received real-time updates of her progress during surgery, and ended with in-person post-surgery interviews.

Industry:
  • Nonprofit
  • Health Services & Improvement
Services:
  • Campaign strategy & planning
  • Corporate & executive reputation
  • Media list creation
  • Media relations
  • Press Releases




Results
17+ Media Placements

In local print, broadcast, and online media outlets

$26K+ Estimated Value

In publicity and media coverage

535K+ Impressions

From earned media coverage

Samples of Secured Media Coverage

“The team at Bloom Communications is a fantastic resource for our organization in getting our key message out to the public. Their attention to detail and tenacity is impressive. Their entire team truly listens to our ideas and collaborates with us to create bold and innovative stories and messaging. They aren’t simply a PR contractor—we truly have a creative partnership.”

Aimee Adelmann Director of Education and Outreach Donate Life Northwest
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