NAMI Central Texas

Changing the Mental Health Conversation

Meaningful Storytelling Exceeds Expectations

NAMI Austin, the local affiliate of the National Alliance on Mental Illness, launched a new website and name change to NAMI Central Texas to more accurately reflect their health education, support, and advocacy programs that impact the lives of more than 21,000 people in the Austin Metro and surrounding counties. They hired Bloom Communications to earn third-party visibility for the organization and help change the mental health conversation through purposeful storytelling. Leveraging earned media in target markets and elevating NAMI Central Texas as a leading authority in addressing the region’s mental health needs, Bloom identified creative and authentic story angles for local and regional media. Secured coverage highlighted diverse shares of voice within the organization, as well as local events and support during Mental Health Awareness Month.

  • Nonprofit
  • Health Services & Improvement
  • Campaign strategy & planning
  • Media list creation
  • Media relations
  • Press Releases
  • Thought leadership

35+ Placements

In local and regional target print, broadcast, and online media outlets

3M+ Impressions

From earned media coverage

600% Goal Exceedance

In initial publicity in a 4-month campaign

Samples of Secured Media Coverage

“Working with Bloom Communications has elevated our media outreach in measurable and exciting ways. As a non-profit with a small staff, partnering with Bloom has allowed us to focus on our areas of expertise. The Bloom team has become an extension of our staff, working seamlessly to ensure quality coverage to elevate our work across Central Texas.”

Christina Schneider Communications & Events Coordinator NAMI Central Texas
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