AGE of Central Texas

Research Demonstrates Thought Leadership & Informs Innovation

AGE Campaign Earns National Award

AGE of Central Texas, a nonprofit delivering services, education, and assistance to the older adult population and their caregivers, wanted to elevate visibility around its expertise, leadership, and services.

Bloom executed a market research campaign aimed at understanding perceptions about aging, preparations people have in place, and caregiver experiences. We staged a media day to present research findings, which included an unveiling of a regional poll of 400 Central Texans’ perceptions of aging and caregiving—intended to paint a picture of the breadth of organizations committed to serving this population. Bloom was recognized on a national level as a PRNews’ CSR & Nonprofit Awards 2020 honoree for this work.

In addition to this work, Bloom has also helped AGE with several fundraising marketing activities, including the design of an end-of-year letter campaign that helped exceed their donation goal by nearly 100%.


  • Nonprofit
  • Health Services & Improvement
  • Campaign strategy & planning
  • Media list creation
  • Media relations
  • Thought leadership
  • Data analysis & reporting
  • Graphic Design
  • Content Marketing Design
  • Art Direction
  • Copywriting

60+ Placements

In local, regional, and national target print, broadcast, and online media outlets

615K+ Impressions

From earned media coverage

1+ Month of Coverage

Gained from media day event, garnering ongoing brand awareness

Samples of Secured Media Coverage

Market Research & Infographic Design

Rack Card Design

End-of-Year Donation Letter Design

“AGE of Central Texas has experienced tremendous growth during the past 3 years, and our successes would not have been possible without the help of Bloom. Their expertise garnered national media attention for AGE and our programs and greatly increased our regional market share and visibility. We would wholeheartedly recommend Bloom to any organization or company that is ready to move to the next level of success!”

Rob Faubion Director of Marketing & Communications AGE of Central Texas
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