Building a Dermatology Empire
Bloom was hired to support Evans Dermatology for the practice’s expansion through PR efforts. Once Evans Dermatology was acquired by U.S. Dermatology Partners (USDP), Bloom was referred to support USDP’s rebrand and acquisition efforts. Seven years later, our partnership continues to thrive, currently supporting USDP through ongoing public relations efforts.
Before the acquisition, we leveraged an integrated communications campaign to attract new patients for Evans Dermatology, as well as a new website design with supporting SEO. After USDP’s mergers with dermatology practices and groups across the U.S., we developed a rebranding strategy, including internal and external messaging, brand naming, visual brand architecture, co-branded rollout strategy, company values statements, public rebrand announcement, and other supporting collateral.
USDP has become the second-largest dermatology practice in the country.
Industry:
- Healthcare & Life Sciences
- Private Group Practices
Services:
- Media relations
- Press Releases
- Thought leadership
- Crisis Communications
- Communications audit & analysis
- Brand guidelines development
- Brand management
- Graphic design
