MibeTec U.S. / Bite Away®

Launching a New Brand During a Global Pandemic

Creating Buzz for Bite Away

Leveraging digital marketing, public relations, and creative services, Bloom developed an integrated approach to ensure a successful launch for MibeTec U.S.’ product Bite Away—an electronic medical device that provides instant relief for insect bites and stings.

The initial strategy focused heavily on event marketing at the annual SXSW festival in Austin, TX. As COVID-19 forced shutdowns, Bloom pivoted its strategy, reallocating focus on digital communications. The updated, integrated approach included influencer marketing, online advertising, targeted direct mail, partnerships with local and national brand-aligned organizations for cause marketing efforts, social media marketing, proactive media outreach, and more.

Industry:

Healthcare Technology

Services:
  • Branding + Messaging
  • Cause Marketing
  • Digital Marketing
  • Graphic & Web Design
  • Influencer Marketing
  • Market Research
  • Public Relations
  • Social Media Marketing




Results
18M+ Impressions

Across e-commerce channels through targeted paid content and advertising

5M+ Views

On earned media coverage, expanding product awareness across the U.S.

69+ Placements

In targeted publications and media outlets

Logo Refresh & Brand Guidelines Development
Samples of Secured Media Coverage

Web & Online Asset Design
Video Ad
Online Ads

Market Research & Infographic Design

Email Marketing & Social Media Marketing

“With a global pandemic forcing an abrupt change of course, Bloom and MibeTec forged a plan that at the end of 2020 can only be considered successful. Thank you for all that you did with your team last year to make 2020 a positive year for MibeTec!”

Michael Pratt Head of Americas MibeTec / Bite Away US
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