Alive + Well

Launching a Holistic Wellness Center

Building Brand Visibility With Integrated Communications

Alive + Well, an integrated health and wellness center, wanted to drive awareness during its business’s construction phase for the forthcoming next-generation wellness center, as well as garner interest in its sister brands—Hill Country Apothecary, a wellness and compounding pharmacy, and Drip Drop IV Vitamin Bar, a full-service IV therapy lounge.

We built awareness and visibility from the ground up by establishing the foundation for a highly differentiated brand in the healthcare space. We developed their brand identity, messaging, and a comprehensive marketing and PR campaign. These efforts positioned the brand as Austin’s first and only integrated health and wellness center, which resulted in increased client growth.

Industry:
  • Healthcare & Life Sciences
  • Traditional Pharmaceutical & Compound Pharmacies
Services:
  • Campaign strategy & planning
  • Media coaching
  • Media list creation
  • Media relations
  • Ad placements
  • Email marketing
  • Messaging development
  • Search Engine Optimization
  • Social media
  • Brand management




Results
19+ Placements

In local print, broadcast, and online media outlets

3M+ Impressions

From earned media coverage

Best of ATX 2018

Named “Best One-Stop Shop for Wellness” by Austin Monthly Magazine

Samples of Secured Media Coverage

Social Media Marketing

“We hired Bloom to help elevate and promote our brand and wellness center, as well as our sister brands. Their work securing local media coverage and developing a seamless new brand helped us successfully launch our business and ultimately increase our client base. We thoroughly enjoyed our partnership with Bloom and are thankful for their hard work and commitment to the ongoing success of Alive + Well!”

Adam Metcalf Founder Alive + Well
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