Target Marketing Grows a Doctor’s Bottom Line

Integrated Communications Supports Brand Growth

Sleep Dallas, a dental sleep medicine practice in the Dallas-Fort Worth area, needed to attract and acquire new patients and increase revenue.

Grounding our comprehensive outreach campaign in qualitative and quantitative research, we uncovered strategic opportunities and key messages to reach and motivate prospective patients to action. We created a strategic marketing plan targeted at key medical professionals to expand the practice’s referral network and increase patient referrals. Additionally, through thought leadership efforts, we positioned the founder—the President of the American Sleep and Breathing Academy, and a Diplomat of the American Board of Dental Sleep Medicine—as an industry leader in dental sleep medicine.