Portland Bureau of Transportation (PBOT)

Research to Inform Data-Driven Communications

Insights Lend to Reshaped Public Sentiment

The Portland Bureau of Transportation (PBOT), the chief transportation agency responsible for maintaining and improving Portland’s fast-growing transportation infrastructure, desired research to inform long-term, citywide behavior change to help address the issues of traffic and congestion by encouraging Portlanders to be part of the solution. To understand Portlander’s current behaviors as well as provide data-informed communications guidance to PBOT, we used research to gain a baseline sense of the public’s top transportation priorities and to guide PBOT’s longer-term transportation strategies. Through a research approach that included both qualitative and quantitative methods, we provided strategic messaging, transportation priorities, and communications channel recommendations. As a result, PBOT drastically changed their public-facing communications efforts to appeal to the sentiments of Portland residents and underscore the role they play in reducing traffic congestion.

  • Government
  • Transportation
  • Communications Audit & Analysis
  • Market Research Design & Strategy
  • Data Analysis & Reporting
  • Focus Group Facilitation
  • In-depth Phone, Video, & In-person Interviews
  • Qualitative Market & Audience research
  • Quantitative Market & Audience research
  • Regional, Statewide, & national polls

10 Interviews

Eight 1-on-1 interviews and two in-person focus groups uncovered resident transportation priorities

1000+ Residents

Poll of Portland residents’ measuring attitudes and perceptions toward PBOT

3 Projects

Successful recommendations led to additional projects across three years

“The insights Bloom delivered with this project have been invaluable and have fundamentally changed how we design and implement our communications projects. We now have a much greater understanding of who our audience is, how they get their information about PBOT, and how we should communicate with them about what we do and how it benefits them.”

John Brady Director of Communications & Public Involvement Portland Bureau of Transportation
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