Meals on Wheels People

Stunt PR for a Cause

Engaging the Community to Help Feed Seniors

Positioned as the premier nonprofit serving seniors over the age of 60, Meals on Wheels People works to improve the lives of aging adults and empower their independence as individuals by providing them with healthy meals, human connections, and additional social support.

To increase its donor base, they turned to Bloom for PR help, specifically for its annual Donate Dinner fundraiser. We created a holiday-themed chef competition leveraging notable local chefs. Their challenge—create a Thanksgiving-inspired meal for $7.39 per serving, the cost of one Meals on Wheels People meal. Local FOX affiliate, KPTV, made the competition an annual event, resulting in increased annual donations year-over-year.

Industry:
  • Nonprofit
  • Human & Social Services
Services:
  • Campaign strategy & planning
  • Media relations
  • Media list creation
  • Press Releases




Results
10+ Placements

In broadcast and online media outlets

154K+ Impressions

From earned media coverage

$19K+ Estimated Value

In publicity and media placements

Samples of Secured Media Coverage

“I believe there is great benefit in working with a boutique agency whose core values similarly align with those of our organization.  We are proud of our partnership with Bloom and the open communication and collaboration that has come as a result. The team’s dedication and service to Meals on Wheels People is commendable.”

Tony Staser Chief Development Officer Meals on Wheels People
Explore More Work

AGE of Central Texas

Research Demonstrates Thought Leadership & Informs Innovation

Donate Life Northwest

Bringing Life to an Important Mission

Alive + Well

Launching a Holistic Wellness Center


View All Work
How can we help you bloom?
Get In Touch