Campus Advantage

Corporate Communications for a Global Leader

Utilizing Integrated Communications to Support & Improve Student Housing

Campus Advantage, a leader in student housing property management, investments, and consulting, hired Bloom to protect and advance its brand.

We executed a public relations and crisis communications plan for Campus Advantage, while also managing day-to-day media inquiries and corporate social media communications. Through a mix of strategic channels, we grew their new hire and lead pipelines, and overall brand awareness by significantly increasing the company’s web traffic and social media impressions. Through PR efforts, the company continually earns in-depth third-party coverage through key media outlets and has seen increasing year-over-year media coverage. Additionally, we manage and support crisis communications efforts for their entire property portfolio across the United States on an annual basis.

Industry:
  • Mission-Driven Organizations
  • Real Estate
Services:
  • Campaign strategy & planning 
  • Crisis communications 
  • Media relations 
  • Press releases
  • Copywriting 
  • Digital & traditional marketing
  • Email marketing
  • Social media
  • Data analysis & reporting




Results
26% Increase

In positive Google ratings

22% Increase

In website traffic

360% Increase

In media coverage within the last four years

Samples of Secured Media Coverage

Email Marketing Copywriting & Social Media Marketing (Design by Campus Advantage)

White Paper Copywriting (Design by Campus Advantage)

“Trust is the word that comes to mind when working with Bloom. We trust their strategic guidance, consulting, and ability to turn big-picture organizational goals into smart PR and marketing tactics that drive results. They are always there when we need them and they always have our best interests in mind. Bloom has been an integral part of our team over the years, and we are very grateful to them.”

Michael J. Peter President & CEO Campus Advantage
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