Jester King

Driving Brewery Sales Amidst a Global Pandemic

News Coverage & Strategic Marketing Raises Local Brand Awareness

Jester King Brewery, a world-renowned craft brewery, came to Bloom looking to increase brand awareness and foot traffic from customers in the Greater Austin area.

We executed a pandemic-specific cross-channel marketing and PR campaign aimed at raising the local brand awareness of Jester King’s revised offerings due to COVID-19, successfully driving traffic to the website and brewery. Moving from pandemic mode to the “new normal”, we leveraged Jester King’s updated business model to continue increasing foot traffic to the brewery for socially distant, in-person dining and continued curbside pickup. Innovative marketing and PR efforts continue to garner visibility and increase traffic to the brewery.

Additionally, we identified the opportunity to rebrand The Hall at Jester King, a private event venue, with a new look and feel. Bloom helped create The Hall’s brand guidelines and several pieces of marketing collateral, including social media graphics, email newsletters, brochures, and event signage.

Industry:
  • Mission-Driven Organizations
  • Food & Beverage
Services:
  • Media Relations
  • Campaign Strategy & Planning
  • Influencer Marketing
  • Copywriting
  • Digital & Traditional Marketing
  • Social Media
  • Ad Placements
  • Data Analysis & Reporting
  • Graphic Design
  • Brand Guidelines Development




Results
500% Increase

In media placements within the first year

468% Increase

In year-over-year website traffic

126% Increase

In year-over-year Facebook reach

Samples of Secured Media Coverage

Email Marketing

Brand Guidelines Development
Event Signage - Copywriting & Design

Brochure - Copywriting & Design
Social Media Marketing

“We hired Bloom to increase awareness of our offerings—our brewery, kitchen, event hall, farm, and inn—among our local audience. Bloom began working with us right before the pandemic hit. Rather than merely sticking to “safe” communications strategies, they consistently brought fresh ideas to the table, rolling up their sleeves and really becoming a part of our team during a difficult time. With their creative, marketing, and PR support, we fared better than expected and were back to pre-pandemic revenue in less than a year.”

Spencer Robertson COO Jester King Brewery
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