Utilizing Integrated Communications to Support & Improve Student Housing
Campus Advantage, a leader in student housing property management, investments, and consulting, hired Bloom to protect and advance its brand.
We executed a public relations and crisis communications plan for Campus Advantage, while also managing day-to-day media inquiries and corporate social media communications. Through a mix of strategic channels, we grew their new hire and lead pipelines, and overall brand awareness by significantly increasing the company’s web traffic and social media impressions. Through PR efforts, the company continually earns in-depth third-party coverage through key media outlets and has seen increasing year-over-year media coverage. Additionally, we manage and support crisis communications efforts for their entire property portfolio across the United States on an annual basis.
Industry:
- Mission-Driven Organizations
- Real Estate
Services:
- Campaign strategy & planning
- Crisis communications
- Media relations
- Press releases
- Copywriting
- Digital & traditional marketing
- Email marketing
- Social media
- Data analysis & reporting