Building Brand Visibility With Integrated Communications
Alive + Well, an integrated health and wellness center, wanted to drive awareness during its business’s construction phase for the forthcoming next-generation wellness center, as well as garner interest in its sister brands—Hill Country Apothecary, a wellness and compounding pharmacy, and Drip Drop IV Vitamin Bar, a full-service IV therapy lounge.
We built awareness and visibility from the ground up by establishing the foundation for a highly differentiated brand in the healthcare space. We developed their brand identity, messaging, and a comprehensive marketing and PR campaign. These efforts positioned the brand as Austin’s first and only integrated health and wellness center, which resulted in increased client growth.
Industry:
- Healthcare & Life Sciences
- Traditional Pharmaceutical & Compound Pharmacies
Services:
- Campaign strategy & planning
- Media coaching
- Media list creation
- Media relations
- Ad placements
- Email marketing
- Messaging development
- Search Engine Optimization
- Social media
- Brand management
