USDP & Evans Dermatology

Ensuring Success During Expansions and Acquisitions

Building a Dermatology Empire

Bloom was hired to support Evans Dermatology for the practice’s expansion through PR efforts. Once Evans Dermatology was acquired by U.S. Dermatology Partners (USDP), Bloom was referred to support USDP’s rebrand and acquisition efforts. Seven years later, our partnership continues to thrive, currently supporting USDP through ongoing public relations efforts.

Before the acquisition, we leveraged an integrated communications campaign to attract new patients for Evans Dermatology, as well as a new website design with supporting SEO. After USDP’s mergers with dermatology practices and groups across the U.S., we developed a rebranding strategy, including internal and external messaging, brand naming, visual brand architecture, co-branded rollout strategy, company values statements, public rebrand announcement, and other supporting collateral.

USDP has become the second-largest dermatology practice in the country.

Industry:
  • Healthcare & Life Sciences
  • Private Group Practices
Services:
  • Media relations
  • Press Releases
  • Thought leadership
  • Crisis Communications
  • Communications audit & analysis
  • Brand guidelines development
  • Brand management
  • Graphic design




Results
20+ Placements

In local, regional, and national print, broadcast, and online media outlets

$1.6M+ Estimate Value

In publicity and media coverage

137M+ Impressions

From earned media coverage

Samples of Secured Media Coverage

Press Release Distribution
Direct Mail Design & Copywriting

“We hired Bloom to earn third-party validation to highlight our mission, vision, values, standard of care, expertise, and business savvy as a patient-focused, physician-owned practice. Their work securing media coverage helped us increase awareness for new patient acquisition and physician recruitment efforts. We enjoy working with Bloom because they are diligent, trustworthy, and responsive. We would highly recommend them to any organization looking to boost their communications strategy!”

Jeanne Cunningham Chief Marketing Officer U.S. Dermatology Partners
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