AGE of Central Texas
Research Demonstrates Thought Leadership & Informs Innovation
AGE Campaign Earns National Award
AGE of Central Texas, a nonprofit delivering services, education, and assistance to the older adult population and their caregivers, wanted to elevate visibility around its expertise, leadership, and services.
Bloom executed a market research campaign aimed at understanding perceptions about aging, preparations people have in place, and caregiver experiences. We staged a media day to present research findings, which included an unveiling of a regional poll of 400 Central Texans’ perceptions of aging and caregiving—intended to paint a picture of the breadth of organizations committed to serving this population. Bloom was recognized on a national level as a PRNews’ CSR & Nonprofit Awards 2020 honoree for this work.
In addition to this work, Bloom has also helped AGE with several fundraising marketing activities, including the design of an end-of-year letter campaign that helped exceed their donation goal by nearly 100%.
Industry:
- Nonprofit
- Health Services & Improvement
Services:
- Campaign strategy & planning
- Media list creation
- Media relations
- Thought leadership
- Data analysis & reporting
- Graphic Design
- Content Marketing Design
- Art Direction
- Copywriting
-
AGE of Central Texas
★★★★★
3 months ago
We couldn’t be more grateful for the incredible team at Bloom Communications! Their team has unmatched expertise and dedication. Not only are they amazing at what they do, but they are also genuinely kind and a joy to work with. They’ve … More gone above and beyond to help us reach our goals, and it’s clear they truly care about the success of their clients. We highly recommend Bloom Communications to anyone looking for a professional, skilled, and compassionate partner. Thank you for everything you do!
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Results
60+
Placements
In local, regional, and national target print, broadcast, and online media outlets
615K+
Impressions
From earned media coverage
1+
Month of Coverage
Gained from media day event, garnering ongoing brand awareness
“AGE of Central Texas has experienced tremendous growth during the past 3 years, and our successes would not have been possible without the help of Bloom. Their expertise garnered national media attention for AGE and our programs and greatly increased our regional market share and visibility. We would wholeheartedly recommend Bloom to any organization or company that is ready to move to the next level of success!”
Rob Faubion
Director of Marketing & Communications
AGE of Central Texas
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