AGE Campaign Earns National Award
AGE of Central Texas, a nonprofit delivering services, education, and assistance to the older adult population and their caregivers, wanted to elevate visibility around its expertise, leadership, and services.
Bloom executed a market research campaign aimed at understanding perceptions about aging, preparations people have in place, and caregiver experiences. We staged a media day to present research findings, which included an unveiling of a regional poll of 400 Central Texans’ perceptions of aging and caregiving—intended to paint a picture of the breadth of organizations committed to serving this population. Bloom was recognized on a national level as a PRNews’ CSR & Nonprofit Awards 2020 honoree for this work.
In addition to this work, Bloom has also helped AGE with several fundraising marketing activities, including the design of an end-of-year letter campaign that helped exceed their donation goal by nearly 100%.
Industry:
- Nonprofit
- Health Services & Improvement
Services:
- Campaign strategy & planning
- Media list creation
- Media relations
- Thought leadership
- Data analysis & reporting
- Graphic Design
- Content Marketing Design
- Art Direction
- Copywriting
