October 29, 2020 | by Bloom Communications
We are very proud of our latest agency win — Bloom Communications was recognized on a national level as a PRNews’ CSR & Nonprofit Awards 2020 honoree! Valerie Beesley, Director of PR & Accounts, recently attended the virtual awards event alongside other brand and agency honorees, including Delta Airlines, JetBlue, Mastercard, and PricewaterhouseCoopers, to name a few. See the full list of honorees and winners here.
According to PRNews’ site, the industry awards, “honor the most talented communicators that work hard to make the world a better place via corporate social responsibility and nonprofit initiatives.” As a mission-driven agency, we care deeply about the growth of our people, the success of our clients, and the collective impact we can make in this world. We are proud that the work (in our small but mighty agency) is making a big difference for our clients and the greater good each and every day.
Our submission for the PRNews’ CSR & Nonprofit Awards included our campaign, Attitudes About Aging in Central Texas, with AGE of Central Texas. With this media relations campaign, Bloom successfully drove brand awareness of AGE as a leading, regional nonprofit organization that provides services, education, and assistance to Central Texas’ fast growing population of older adults and their caregivers.
The campaign underscored AGE’s position as an innovator serving the aging population and go-to resource for older adults and caregivers in Central Texas. In parallel, AGE secured highly visible media coverage of its regional poll on perceptions about aging in the central part of the Lone Star State. As part of our strategy to create awareness for AGE, Bloom staged an unveiling of the regional poll of 400 Central Texas residents’ impressions of aging and care giving to local media at a press briefing and panel discussion.
The conversation hosted by AGE featured a panel of hand-selected voices invested in issues facing the aging and caregiving communities in Central Texas. It also addressed the prevalence of ageism in the media demonstrating AGE’s investment in ensuring responsible reporting on issues related to aging and ageism in Central Texas.
Working closely with AGE, Bloom lined up interviews with a diverse bench of spokesperson voices, deepening impact with continued robust coverage. Results of the campaign included 60+ placements, over 615,00 impressions and an estimated publicity value of more than $92,200.
The press briefing also served to strengthen the relationship with AGE’s partner organizations, setting the stage for future announcements and updates about the organization’s multifaceted, pioneering programs.