Boy Scouts of America, Capitol Area Council

Research Highlights Drivers for Local Boy Scouts Membership

Attitudes About Scouting in Central Texas

Through extensive research, Bloom Communications examined drivers of membership enrollment and volunteer participation for Boy Scouts Capitol Area Council (BSACAC), resulting in messaging recommendations and campaign development to more effectively resonate with the needs of their prospective markets. Our research methodologies included an internal survey of 410 respondents, a public poll of 300 Central Texas parents whose children were not in Scouts, and quantitative and qualitative environmental scans into media coverage quantity and sentiment to assess brand reputation.

The findings outlined perceptions of brand reputation, drivers of participation, and barriers or obstacles to participation. Researchers were additionally interested in channels via which respondents typically received information about extracurricular programming for children.

  • Nonprofit
  • Communications audit & analysis 
  • Customer journey mapping
  • Data analysis & reporting 
  • Focus group facilitation
  • Market research design & strategy 
  • Online & on-site survey development & execution
  • Qualitative market & audience research 
  • Quantitative market & audience research
  • Regional, statewide, & national polls

300+ Polled

Central Texas parents

410 Surveyed

Alumni, parents, volunteers & donors

16K+ Articles

Audited for environmental scan

“We approached Bloom to measure public perception of our programs and understand families’ decision-making process about activities for their children. Bloom did a fantastic job asking questions that helped to understand our goals. Bloom then methodically crafted research tools with careful detail to meet our goal. We now have an understanding of potential opportunities as well as consumer assumptions.”

Charles Mead Director of Marketing and Public Relations Boy Scouts of America, Capitol Area Council
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