Nonprofit Marketing Playbook Workshop
You don’t have to do it alone! Develop a powerful marketing strategy that makes a real impact, guided by nonprofit marketing experts, alongside fellow nonprofit marketing professionals.
Workshop Begins: October 1
Develop a Marketing Playbook that Engages and Inspires
Building a powerful marketing strategy can feel a lot like climbing a mountain. Well, consider us your sherpa. We’ll not only teach you how, but also support you as you build YOUR nonprofit’s Marketing Playbook.
Over the course of 10 weeks, we’ll walk you through the entire process—from defining (or refining) your target audiences and key messaging to crafting a marketing strategy and implementation calendar that will move the needle and support your organization’s goals.
Through a blend of live sessions, interactive activities, and expert guidance, you’ll develop a marketing strategy and plan that will amplify your mission, engage your audiences, and motivate them to action.
What You’ll Accomplish:
- Week 1: Understanding the Challenges and Opportunities of Nonprofit Marketing
- Week 2: Defining Your Target Audiences
- Weeks 3-5: Articulating Your Organization’s Key Messaging
- Weeks 6-8: Crafting a Marketing Strategy that Will Drive Impact
- Weeks 9-10: Building a 12-month Implementation Calendar
Next Workshop Starts October 1
Is this workshop right for me and my organization?
Expert Guidance & Personalized Feedback
Learn from nonprofit marketing experts who understand what’s needed to bring your organization’s unique story to life and communicate its impact.
Practical Tools to Make the Process Easier
We’ll provide you step-by-step templates, checklists, and resources to help you unravel the process of crafting each piece of your nonprofit’s Marketing Playbook.
Peer Collaboration and Networking
Collaborate with fellow nonprofit leaders and marketing professionals to share ideas and best practices for engaging and motivating your key audiences to action.
Frequently Asked Questions
The 10-week Nonprofit Marketing Playbook Workshop is $4,900 and includes weekly work sessions, guided development of your organization’s 12-month Marketing Playbook, support from Bloom’s nonprofit marketing experts, and collaboration with a group of other nonprofit marketing and development professionals.
Register by September 6 to receive $500 off the registration fee.
Optional Add-Ons: Alongside our weekly group sessions, we offer optional one-on-one sessions for additional support and personalized guidance as you work through the development of your Marketing Playbook. Add on two 1-hour sessions for $500.
Our workshop is designed to support nonprofit executives, managers, marketing and communications professionals, and fundraising or development professionals who are tasked with creating marketing strategies and campaigns for their nonprofit organizations.
We’ll meet once per week for 10 weeks for 1 to 1.5 hours each week. In the weekly sessions, we’ll work on key pieces of the Marketing Playbook—from defining your target audiences to developing a strategy and implementation calendar. Between sessions, you’ll craft and finalize the pieces for your organization.
All participants will join a live, interactive virtual session every Tuesday at 10 a.m. CT, lasting 1 to 1.5 hours. During these weekly sessions, we guide you through the essential components of a Marketing Playbook, engage in activities to help develop your Playbook, answer questions, and collaborate as a group.
The Workshop is designed to be a robust, supportive environment for all participants as they work through developing their organization’s Marketing Playbook. For participants that would like additional support, we offer optional one-on-one coaching sessions that can be scheduled with one of our Workshop facilitators.
Get Notified of Future Dates
Interested but can’t make this session? Complete the form below and we’ll notify you of future workshop dates.
