Nonprofits are vital to addressing some of the world’s most pressing challenges. Throughout 2024, organizations have taken their campaigns to new heights with innovative digital strategies, storytelling, and a focus on inclusivity, sustainability, and social justice.
Below, we spotlight some of the standout nonprofit campaigns of the year, demonstrating the power of creativity in driving change.
1. #SaveOurPlanet – Greenpeace
Greenpeace has been at the forefront of environmental advocacy for decades, but in 2024, their #SaveOurPlanet campaign has gone global with a new focus on climate justice and biodiversity conservation. In response to the ever-growing threats of climate change, Greenpeace has shifted its narrative to include a call for action from corporations and governments to stop financing fossil fuel projects and to shift to renewable energy solutions.
Leveraging powerful social media videos and interactive tools that show the real-time impact of climate change, the campaign also integrates grassroots mobilization through petitions, community-driven events, and climate strikes. By targeting both policy makers and the public, Greenpeace is fostering collective action through education and urgency.
Key Highlights:
- Integration of augmented reality (AR) to show climate impacts in users’ local areas
- Focus on educating youth through social media engagement
- Partnerships with local NGOs to drive policy change at regional levels
2. #MentalHealthForAll – National Alliance on Mental Illness (NAMI)
In 2024, mental health has become an even more critical topic, and NAMI has continued its efforts to reduce stigma and increase access to mental health services. Their #MentalHealthForAll campaign emphasizes the importance of equitable mental health care, urging lawmakers to expand mental health resources and accessibility, especially for marginalized communities.
With the rise of mental health challenges in the wake of the pandemic and continued social and economic uncertainty, NAMI’s campaign focuses on breaking down barriers to care. The organization uses compelling storytelling through survivor stories, engaging social media content, and partnerships with influencers to reach younger audiences.
Key Highlights:
- Focus on equity and inclusion in mental health care
- Digital toolkits and resources to help communities advocate for mental health legislation
- Social media activation with influencers and celebrities discussing their own mental health journeys
3.# VoicesForEquality – American Civil Liberties Union (ACLU)
The ACLU has long been a leader in fighting for civil rights and liberties, and in 2024, their #VoicesForEquality campaign continues to spotlight the fight for racial justice, voting rights, and LGBTQ+ equality. As the country continues to grapple with these issues, the ACLU is amplifying the voices of marginalized communities and calling for legislative action to protect civil liberties for all.
The campaign features a series of powerful video testimonials and digital storytelling from people directly affected by systemic inequalities. Through grassroots organizing, digital petition drives, and in-person protests, the ACLU is pushing for change on both local and national levels.
Key Highlights:
- Digital activism tools, including petitions and call-to-action templates
- Focus on policy changes related to voting rights, police reform, and equality under the law
- Strategic partnerships with grassroots movements and national advocacy organizations
4. #EndHungerNow – Feeding America
Feeding America’s #EndHungerNow campaign has become more critical in 2024, as food insecurity continues to rise in the U.S. due to inflation, natural disasters, and systemic poverty. The nonprofit has shifted its focus to address the root causes of hunger, while also providing emergency relief. The campaign emphasizes both short-term support (such as food banks) and long-term policy changes aimed at addressing income inequality and access to nutritious food.
Feeding America uses data-driven storytelling to demonstrate the extent of hunger and its impact on individuals and communities, partnering with local businesses to raise awareness and funds through “hunger action” days.
Key Highlights:
- Community-based hunger-relief programs with local partnerships
- Digital fundraising campaigns using peer-to-peer models
- Innovative partnerships with tech companies to streamline food distribution logistics
5. #TechForGood – Code for America
#TechForGood is a campaign launched by Code for America, a nonprofit focused on using technology to improve public services. In 2024, the organization focuses on digital tools that make government services more accessible to low-income and underserved communities. By developing user-friendly platforms and systems, Code for America helps people access essential services like unemployment benefits, health insurance, and housing support.
With a strong emphasis on civic engagement, the campaign uses a combination of social media advocacy, partnerships with tech companies, and live-streamed events to highlight the importance of inclusive tech and government reform.
Key Highlights:
- Use of technology to bridge the digital divide and increase access to public services
- Civic tech tools to streamline application processes for social services
- Collaboration with governments to pilot digital-first solutions
6. #GiveItForward – World Central Kitchen
World Central Kitchen, led by chef José Andrés, has become one of the world’s leading organizations providing emergency food relief. In 2024, they launched the #GiveItForward campaign to build long-term resilience against hunger in disaster-stricken regions. The campaign focuses on providing nutritious meals during emergencies and supporting local economies by partnering with local restaurants and chefs to feed communities in need.
The campaign uses powerful imagery and social media engagement to encourage donations and volunteer participation. By sharing stories of how food transforms lives during crises, World Central Kitchen inspires action to address global hunger.
Key Highlights:
- Emergency food relief during natural disasters and conflicts
- Collaboration with local chefs and communities to build sustainable food systems
- Social media challenges that encourage people to donate or volunteer
7. #SupportTheArts – National Endowment for the Arts (NEA)
The #SupportTheArts campaign from the National Endowment for the Arts has become a rallying cry in 2024 for sustaining and expanding funding for the arts. As arts organizations continue to recover from the economic impact of the COVID-19 pandemic, the NEA is working to show the vital role that the arts play in economic recovery, community cohesion, and mental health.
Through a mix of advocacy, educational outreach, and partnerships with artists and cultural organizations, the campaign seeks to raise public awareness of the importance of federal and state funding for the arts. The NEA has also focused on ensuring that underserved communities have access to cultural programs and artistic opportunities.
Key Highlights:
- Highlighting the economic and social value of arts funding
- Collaborative programs with local arts organizations and schools
- Grassroots advocacy efforts to maintain government investment in the arts
The top nonprofit campaigns of 2024 show that while the challenges of our time are vast, many organizations are leading the way toward progress. From tackling climate change and hunger to fighting for civil rights and the arts, nonprofits continue to play a vital role in shaping the future. By embracing innovative campaigns, leveraging technology, and centering the voices of those most affected by injustice, these organizations demonstrate that change is possible when we work together for a better world.