Understanding Your Audience
Without research, we can’t make informed decisions. That’s why we start with it every time. Through qualitative and quantitative research methods, we’ll find out what your audience likes and dislikes about your industry and brand, helping inform our targeted marketing, public relations, and creative strategies.
Our Core Research Services
Market Research Strategy & Design
Through detailed research, we’ll help you understand your brand’s unique differentiators, target audiences, and organizational objectives to help grow your brand. We design custom research methodologies, question sets, and recruitment profiles that produce the data needed to inform marketing and PR strategies and drive real results.
Communications Audit & Analysis
We’ll conduct an in-depth audit of your brand’s communications activities, performance, and engagement. Why? Assessing past media coverage, social media and website engagement, and all other marketing collateral allows us to decide what’s working and what needs to change.
Qualitative Market Research
Qualitative market research provides an in-depth exploration into people’s attitudes and motivations, and the extent to which those attitudes influence behavior. We are experts in the following methodologies: focus group facilitation, in-depth interviews, on-site intercept interviews, usability testing, customer journey mapping, and mystery shopping. Based on your audience, we’ll use some—or all—of our strategies to gain the widest and most accurate pool of results.
Quantitative Market Research
Quantitative market research helps us understand the attitudes, opinions, and behaviors of a particular group. We use tested methodologies such as online and omnibus surveys or regional polls to make informed strategy recommendations that will attract your target audience.
Expanded Research Services
- Communications audit & analysis
- Customer journey mapping
- Data analysis & reporting
- Focus group facilitation
- In-depth phone, video, & in-person interviews
- Market research design & strategy
- Mystery shopping
- Omnibus surveys
- On-site intercept interviews
- Online & on-site survey development & execution
- Qualitative market & audience research
- Quantitative market & audience research
- Regional, statewide, & national polls
- Usability testing