Our Core Research Services

Market Research Strategy & Design

Through detailed research, we’ll help you understand your brand’s unique differentiators, target audiences, and organizational objectives to help grow your brand. We design custom research methodologies, question sets, and recruitment profiles that produce the data needed to inform marketing and PR strategies and drive real results.

Communications Audit & Analysis

We’ll conduct an in-depth audit of your brand’s communications activities, performance, and engagement. Why? Assessing past media coverage, social media and website engagement, and all other marketing collateral allows us to decide what’s working and what needs to change.

Qualitative Market Research

Qualitative market research provides an in-depth exploration into people’s attitudes and motivations, and the extent to which those attitudes influence behavior. We are experts in the following methodologies: focus group facilitation, in-depth interviews, on-site intercept interviews, usability testing, customer journey mapping, and mystery shopping. Based on your audience, we’ll use some—or all—of our strategies to gain the widest and most accurate pool of results.

Quantitative Market Research

Quantitative market research helps us understand the attitudes, opinions, and behaviors of a particular group. We use tested methodologies such as online and omnibus surveys or regional polls to make informed strategy recommendations that will attract your target audience.