Marketing Playbook for Nonprofits
It’s time to stop trying anything and everything, hoping it sticks. Let us help you build a marketing strategy and plan custom-tailored to drive your nonprofit’s impact and fulfill its mission.
Elevate Your Mission, Engage Audiences, and Motivate Action
Nonprofits are tasked with driving maximum impact while stewarding limited resources— both budget and team—to make it happen. This requires well-defined and intentional marketing efforts to effectively reach the right audiences at the right time with the right message.
Our Marketing Playbook serves as your comprehensive roadmap for guiding brand, donor, and programmatic communication efforts; it is designed to be refreshed and revitalized annually, ensuring it remains relevant and effective for multiple years and aligns with your nonprofit’s strategic plan cycle.
In a world where every message and touchpoint counts, our Marketing Playbook will be the catalyst for elevating your mission, engaging your audiences more deeply, and motivating them to action more effectively.
The Marketing Playbook Includes:
- Key audience personas & messaging considerations
- Define channels and tactics for each audience
- Creative campaign ideas to engage your audiences
- Detailed plan and calendar with defined responsibilities
- Performance measurement and the connection to organizational objectives
Is A Marketing Playbook Right For Us?
Tie Marketing to Mission
From cultivating donor and volunteer relationships to enhancing programmatic participation, strategic and effective marketing is the driving force behind a nonprofit’s success—and that requires a playbook that defines the who, where, what, when, and how.
Using Data to Create Impact
Using a data-driven approach, we define a strategy and plan focused on cost-effective, high-impact campaigns and tactics that ensure your message resonates with audiences without straining your resources.
Putting Creativity to Work
As we said above: Every message counts. We help you outline unique and creative campaigns that break through the noise and motivate your audiences to action. We help your nonprofit set itself apart to nurture trust and loyalty.
Frequently Asked Questions
A Marketing Playbook is a comprehensive guide that outlines strategies, tactics, and best practices to achieve marketing goals. For nonprofits, it streamlines efforts by providing a clear roadmap for outreach, engagement, and fundraising activities. Your organization will benefit from increased brand visibility, improved target audience engagement, and optimized resources to maximize impact and drive mission-centric results.
Our process begins with a deep dive into your nonprofit’s goals and objectives, a review of your current and past marketing activities, and discussions with key stakeholders within your organization. We’ll work with you to develop (or review and revise) personas for your key audience segments and the messaging you’re using to reach them. From there, we’ll get to work on developing a strategy and plan–including key channels, tactics, and campaign ideas–to effectively reach and engage your target audiences and motivate them to action.
It can be helpful for us to review a former marketing strategy and plan to understand the marketing efforts your nonprofit has employed in the past. Often, we find that previous strategies lack sufficient detail, or that marketing efforts are no longer relevant to the organization’s current goals. All of these insights are great inputs for a new, refreshed Marketing Playbook that is tied to the organization’s current strategic plan and objectives.
The timeline for the development of a Marketing Playbook is dependent on several factors, including the size of an organization and the scope of the audiences we’re trying to reach. On average, the process takes 4-8 weeks to complete.
