Social media platforms are dynamic tools for showcasing your nonprofit’s mission, values, and impact. But, over time, your profiles on these platforms can become outdated and misaligned with your broader branding efforts.
If your social media pages aren’t actively working for you, it might be time for an overhaul. Refining your presence can ensure your platforms effectively tell your story, connect with your audience, and drive meaningful engagement.
We’ve compiled essential branding tips to breathe new life into your social media profiles this year:
Evaluate Your Links and Accessibility to Your Website
When your social media profiles are scattered across the web, it can make it challenging for followers to find what they need, when they need it. Consider using tools like LinkTree to provide a streamlined hub where visitors can access all of your links in one place—whether it’s your website, donation pages, or event registrations.
Link sharing tools make it easy for you to boost your digital presence and monetize your nonprofit’s socials. Plus—many link sharing tools offer personalization options within their plans, most for under $100 per year.
Refresh Your Visuals to Reflect Your Brand
Have you updated your cover image or profile picture lately? Think of these images as your digital first impression to donors, participants, and the community. Make sure they are visually compelling and aligned with your current branding or campaigns that you are running.
Use consistent colors, designs, and messaging to reinforce your identity across all platforms. These visuals should embody your mission while creating a professional and cohesive look. Utilizing a platform like Canva allows you to create a Brand Kit that is accessible to all team members.
Rework Your About Descriptions
When was the last time you updated the “About” section on your Facebook or LinkedIn page? Probably when you created the account, right? “About” sections are more than just a place to say who you are—they’re an opportunity to communicate why your audience should care.
Take time to revisit these descriptions quarterly or annually, and make them dynamic and engaging. Highlight the platform you’re providing, why it’s important, and how it creates value for your community. Be concise, but impactful, ensuring you provide a sense of purpose and connection in just a few lines.
Rethink Your Content Strategy
Many organizations fall into the trap of using social media solely for fundraising or to promote programs. While these are important, diversifying your content to include stories of impact can make followers feel emotionally connected to your mission.
Share testimonials, success stories, and behind-the-scenes moments that showcase the difference your work makes. People are more likely to engage when they see the human side of your mission.
Always Include a Call to Action
The most important aspect of any successful social media campaign? A strong call to action! Every social media post should answer two vital questions for your audience:
“What should I do next?” and
“How can I get involved?”
Whether it’s a link to donate, a signup form for a newsletter, or an invitation to an upcoming event, clear calls to action, paired with easy ways to connect, keep your audience engaged and invested in your organization.
A social media overhaul isn’t just about aesthetics—it’s about crafting a cohesive narrative that resonates with your audience and drives results. By optimizing your branding elements, sharing impactful stories, and offering clear paths to engagement, your social platforms can transform into valuable tools that work for your mission.
Regularly revisit and refine your efforts to ensure your profiles continue to align with your purpose and inspire meaningful connections. Looking for more guidance on how to enhance your social media platforms? Connect with the Bloom Team today!