The healthcare and life sciences industries are becoming increasingly complex – rampant with constant change in response to technological, economic, political, demographic, and other influences. This is providing exciting opportunities for organizations that are poised to successfully navigate the ebbs and flows of our current healthcare environment. That said, it is also a time in which inflexible or ill-prepared organizations are at a great risk. More than ever before, it is imperative that healthcare and life sciences organizations be prepared to compete in today’s volatile, consumer-driven marketplace.
Austin and Portland are experiencing a surge of innovative companies that are presumed to be leveraging each area’s technology infrastructure to improve the patient experience. This is resulting in expectations for established and emerging companies in each city to play major roles in changing the face of healthcare.
Bloom Communications understands and uses these increased pressures as an opportunity to provide clients with creative solutions to meet and exceed organizational objectives. Our team has the industry experience and expertise in healthcare PR, marketing, and communications to support the growth of our clients’ revenue and market share goals while adhering to CMS (The Centers for Medicare & Medicaid Services) guidelines. Additionally, each of our staff members holds a HIPAA Business Associate Certification accredited by the ANCC (American Nurses Credentialing Centers Commission), and we also utilize a HIPAA Certified print and mail fulfillment vendor as relevant for client direct mail campaigns.
Life Sciences & Healthcare Agency Capabilities
At Bloom Communications, we provide healthcare marketing, market research, and public relations support to:
- Private Group Practices
- Long-Term Care Facilities
- Hospitals & Hospital Districts
- Home Health Organizations
- Commercial Health Plans
- Government-Sponsored Health Plans
- Medical Device Companies
- Biotech / Biologics Organizations
- Traditional Pharmaceutical Organizations & Compound Pharmacies
- Digital Health Organizations: Wearables, MHealth, & Telehealth
Trust a marketing & PR firm with experience to deliver exactly what you need as you need it. Take a look at our past marketing, market research, and public relations work in Portland, Austin, and across the nation.
5 Ways Market Research Helps Your Business Grow
Market research is essential when you’re looking to launch a new product, expand your services, or get ahead of your competitors. Without accurate data on your future and current clients, competitors, or industry trends, your strategy may be based more on gut instinct or outdated practices. Third-party market research, however, can provide crucial, impartial insights that businesses need to push forward with effective marketing and PR strategies.
Healthcare Communicators: How to Find Your Best Story
Story finding, no matter what industry you work in, can be tedious. In healthcare public relations, finding the right story — and by right story, I mean one that resonates with readers, is relevant and timely to your organization, and makes you feel good about the work you do — is exhilarating, but can also be overwhelming. It’s not difficult to find a good story due to a lack of ideas or content — we have plenty of this, maybe even too much at times. The difficult part is finding a story that your audience can easily digest and find meaningful, while at the same time aligning with the goals and mission of your healthcare client’s organization.