The healthcare and life sciences industries are becoming increasingly complex – rampant with constant change in response to technological, economic, political, demographic, and other influences. This is providing exciting opportunities for organizations that are poised to successfully navigate the ebbs and flows of our current healthcare environment. That said, it is also a time in which inflexible or ill-prepared organizations are at a great risk.More than ever before, it is imperative for healthcare and life sciences organizations to be prepared to compete in today’s volatile, consumer-driven marketplace.
Austin and Portland are each experiencing a surge of innovative companies that are presumed to be leveraging each area’s technology infrastructure to improve the patient experience. This is resulting in expectations for established and emerging companies in each city to play major roles in changing the face of healthcare.
Bloom Communications understands and uses these increased pressures as an opportunity to provide clients with creative solutions to meet and exceed organizational objectives. Our team has the industry experience and expertise to support the growth of our clients’ revenue and market share goals, while adhering to CMS (The Centers for Medicare & Medicaid Services) guidelines. Additionally, each of our staff members holds a HIPAA Business Associate Certification accredited by the ANCC (American Nurses Credentialing Centers Commission), and we also utilize a HIPAA Certified print and mail fulfillment vendor as relevant for client direct mail campaigns.
Life Sciences & Healthcare Agency Capabilities
At Bloom Communications, we provide marketing, research-based consulting, and public relations support to:
- Private Group Practices
- Long-Term Care Facilities
- Hospitals & Hospital Districts
- Home Health Organizations
- Commercial Health Plans
- Government-Sponsored Health Plans
- Medical Device Companies
- Biotech / Biologics Organizations
- Traditional Pharmaceutical Organizations & Compound Pharmacies
- Digital Health Organizations: Wearables, MHealth, & Telehealth
Increasing Your Brand’s Credibility Through Social Proof
Social proof – the process by which individuals look to their peers, role models, or other important figures to make decisions about how to act or respond to a situation – is a common human behavior, and a very powerful marketing tool. People tend to trust the opinions and actions of their friends, which is why product endorsements and word-of-mouth marketing are such a critical part of the marketing mix.
5 Reasons Organizations Outsource to Agencies & Consultants
When sharing ways in which our agency works with organizations, one of the main questions I’m asked is why organizations hire agencies or consultants in the first place. It’s a valid question for anyone who has never outsourced services. While there is certainly a myriad of answers, based on my experience, here are the main forces that drive our clients to outsource to us. And yes, sometimes an organization will outsource for two or more of these reasons.
Read on to learn about five main organizational pain points that outsourcing to an agency can solve.