February 6, 2017 | by Leigh Havelick
Engaging employees through internal communications is about leaving staff and organization members informed, educated and/or inspired. They should be a priority, not an afterthought in creating shared understanding and meaning. It’s important they know what route the company is taking, how they fit in, and why this approach is the best one. When information flows freely, employees are more engaged and more committed to the overall organization. At the end of the day, they can be the biggest champions for your brand.
In creating internal communications, keep in mind the following:
Have a Clearly Defined Goal/Objective
As with external communications, internal communications need to be goal-driven, aligning with overall business strategy and objectives.
Make it Targeted
Ensure the message is being communicated to right audience. The more you cater your message to a niche audience, the more effective it will be.
Leave fluff, formal language, and technical jargon out. Internal communications should be easy to understand and to-the-point – and done out of a genuine care and concern for your employees.
Share the same message, leveraging a variety of mediums to ensure it is seen/heard and everyone knows what they are working towards.
Allow Opportunity for Feedback
At the end of the day, everyone wants to feel valued. As announcements/changes within the organization are being made, give your employees an opportunity to be heard.
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