Center for Craft
Supporting Organizational Goals with Effective Communications, Process Workflows, and Team Development
Bringing A Strategic Plan to Life
Driven by an ambitious new strategic plan, the Center for Craft sought external strategic support to enhance its marketing and communications efforts, create alignment with its newly outlined strategic goals, and define a reporting structure to demonstrate results to its Executive Team and Board of Directors.
Rooted in our agency philosophy of providing tailored, actionable insights and fostering collaborative growth, Bloom addressed the Center for Craft’s PR and marketing challenges with a comprehensive strategy that prioritized strategic planning, process optimization, and skill development.
By establishing a structured framework for analyzing and reporting on marketing performance, the Center underscored the value of strategic communications and the importance of investing in the necessary resources for successful execution.
Our strategic support and consultation made a profound impact on the Center, leading to more effective external communications through several key enhancements:
Results
Improved Marketing Efforts that Align with Strategic Goals
Building on the newly defined strategic objectives, Bloom crafted a tailored PR and marketing strategy that increased visibility of the Center’s grant programs, heightened demand for its offerings, and strengthened connections with target audience segments.
Growth and Development of Communications Coordinator
Our regular strategic meetings and hands-on support fostered the professional development of the Center for Craft’s Communications Coordinator, instilling greater confidence in her marketing capabilities.
Streamlined Internal Workflow for Effective Storytelling
The adoption of a new internal story-mining process led to more efficient and cohesive content creation, empowering the organization to uncover and share impactful stories that resonate with its audiences.
“Bloom’s Marketing Partner Program was transformative for our organization. Their wealth of expertise and insightful guidance played a pivotal role in aligning our marketing objectives and supporting our team’s growth. Thanks to their program, we acquired invaluable insights and strategic approaches that significantly boosted our marketing endeavors. We are truly grateful for the partnership and wholeheartedly endorse Bloom to any organization aiming to enhance its marketing initiatives.”
