Yes, the digital landscape is rapidly changing with the expansion of AI, but content is still king, and crafting blog posts on a regular cadence is still a powerful tool. Medium-to-long form content continues to be a great way for organizations to spread the word on their mission and goals while engaging with like-minded individuals. Blogging is one of the most effective ways to establish credibility, engage with your audience, and drive traffic to your website. A carefully crafted blog is more than just a collection of articles—it’s a powerful tool for educating, engaging, and building trust with audiences.
But creating a blog is only the first step. To maximize its impact, organizations should actively share their blog content on platforms like LinkedIn and other social media channels. This not only increases reach but also encourages meaningful engagement and discussion. In this post, we’ll explore the top reasons your organization needs a blog and how sharing posts on LinkedIn and beyond benefits your organization.
Top 3 Reasons Your Organization Needs a Blog
1. Boost SEO and Drive Website Traffic
One of the biggest advantages of developing and maintaining a blog is its ability to improve search engine rankings and increase your website traffic. Search engines like Google favor websites that consistently publish fresh, relevant, and high-quality content. According to masterblogging.com, adding a blog to your site can increase traffic by 55%. By incorporating strategic keywords, answering frequently asked questions, and providing value-driven insights, your blog becomes a magnet for organic traffic.
On top of that, each new blog post creates another opportunity for your site to be indexed by search engines, making it easier for potential audiences or clients to discover your organization. Over time, a well-optimized blog can significantly boost your online visibility, leading to increased leads, conversions, and your organization’s overall brand awareness.
2. Foster Engagement and Community
Beyond just sharing information, blogs offer an opportunity to build meaningful relationships with your audience while sharing important information. A successful blog speaks directly to readers’ interests, challenges, and pain points, making them feel understood and valued. By using a conversational tone, storytelling, and real-world examples, organizations can foster trust and loyalty with audiences.
A blog also provides a space for dialogue—whether through comments, social shares, or discussions on LinkedIn and other channels. Encouraging readers to engage with your content by asking questions, and sharing their perspectives can transform passive readers into active participants in your organization’s community.
3. Build Authority and Trust
In an era where information is abundant (and overwhelming), credibility matters. Blogging is a great way to establish your organization as an industry thought leader. By sharing expert insights, research findings, case studies, or behind-the-scenes knowledge, you position your organization as a trusted source of information.
When readers consistently find your content valuable, they are more likely to return to your website, recommend your services, and engage with your organization. Over time, this trust can translate into brand loyalty and retention.
Why Sharing Your Blog on LinkedIn and Social Platforms Matters
Creating great content is only half the battle—sharing it is what ensures it reaches the right people and expands your blog’s reach and impact. Here’s why sharing your blog content on LinkedIn and other social media channels is essential:
1. Expands Reach and Visibility
Sharing blog content on LinkedIn, for example, extends its audience beyond just your website visitors—LinkedIn drives 46% of social traffic to B2B sites and is considered the most credible source of content. It allows your insights to reach potential donors, industry peers, and even prospective employees who might not have otherwise discovered your content. When an organization’s team shares content on their social channels, it exponentially increases the reach and lends credibility to the organization.
2. Encourages Engagement and Discussion
Unlike static website content, LinkedIn and social platforms allow for immediate interaction. Readers can like, comment, and share, sparking valuable conversations around your blog’s topic. This not only boosts engagement but also positions your organization as an active participant in industry discussions.
3. Drives More Traffic to Your Website
Every time your blog is shared on LinkedIn, it acts as a referral source back to your website. The more shares and engagement your post receives, the more visitors will land on your site—potentially converting into leads, donors, or partners. One of the main purposes of a blog is to increase website traffic, making social sharing key to supporting this goal.
4. Enhances Employee Advocacy
When employees share company blog posts, it amplifies your organization’s messaging in an authentic and credible way. Social Media Today states that an organization’s content shared by employees gets 8X more social media engagement than original company posts. This shows that your employees believe in the organization, and that translates well when potential employees, donors, or other audiences see how engaged the current team is.
5. Strengthens Industry Authority
Regularly sharing blog content on LinkedIn helps reinforce your organization’s expertise and thought leadership within your industry. The more valuable insights you provide, the more your audience will see your organization as a go-to resource for information and solutions. And, this not only builds trust with your donors and potential donors but also with local media who may be looking to you as a subject matter expert.
Blogging isn’t only about creating content—it’s about engaging, educating, and building relationships with your audience. A well-maintained blog boosts SEO, drives traffic, and establishes trust, making it an essential component of any organization’s content strategy.
A blog’s impact doesn’t stop at publishing. The “if you build it, they will come” mantra does not always hold true. Sharing your blog content on LinkedIn and other social media platforms ensures it reaches a wider audience, sparks discussions, and maximizes value. By leveraging social sharing, your organization can expand its reach, drive more traffic, and strengthen its authority. So, if your organization isn’t already blogging and sharing insights—now is the time to start!