Open Position –

Strategic Digital Marketing Partner

Location: Remote, Texas-based
Collaborates With: Bloom Communications Team
Department: Digital Marketing
Engagement Type: Independent Contractor (1099) Strategic Partner
Structure: Project-based or retainer partnership aligned with client campaigns

Position Summary

At Bloom Communications, we believe great frameworks deserve thoughtful execution to deliver measurable results.

Our Strategic Digital Marketing Partner ensures digital marketing initiatives move beyond ideas into real business outcomes. This role brings deep expertise in paid media strategy, digital campaign performance, and platform optimization, helping Bloom and its clients translate strategic direction into well-executed digital campaigns.

This is a strategic partnership role, not a traditional employee position. The partner operates and collaborates with Bloom as the digital marketing subject-matter expert within our ecosystem.

Working alongside Bloom’s leadership and client strategy teams, this partner designs and manages paid media strategies across key platforms, including Google Ads, Google Ad Grants, Meta, and LinkedIn, ensuring campaigns align with organizational goals and deliver measurable results.

As Bloom grows, this partnership is designed to scale. The Digital Marketing Partner may engage additional implementation support from their own team to help execute campaigns while maintaining strategic oversight and quality. Bloom utilizes Monday.com for project visibility, campaign documentation, and internal coordination.

Bloom relies on this partner’s expertise to help guide digital advertising efforts with clarity, integrity, and results.

Attitude of the Partner

You’re the kind of marketer who sees the system behind the vision. When someone says, “We need more leads,” you’re already mapping the funnel – audience, platform, creative, budget, conversion points, tracking, optimization, and what success actually looks like. You don’t just execute tasks; you think in outcomes, pathways, and performance.

You bring the mindset of both strategist and builder. You know that great digital marketing isn’t set-it-and-forget-it. It requires thoughtful setup, consistent monitoring, and the discipline to refine campaigns over time.

You value strong partnerships. You approach client work with professionalism and care, understanding that the campaigns you manage represent both Bloom’s reputation and your own.

When platforms shift, or performance fluctuates, you don’t panic; you diagnose, recalibrate, and move forward with intention.

You communicate clearly, translating complex digital performance data into insights that leadership teams and clients can understand and act on.

Above all, you operate as a trusted expert; someone Bloom can rely on to lean in when needed and steward digital performance with confidence.

Essential Duties and Responsibilities

Digital Strategy & Campaign Execution

  • Develop digital advertising strategies aligned with Bloom’s client objectives and campaign goals.
  • Plan, build, and manage paid campaigns across platforms, including Meta advertising (Facebook and Instagram), LinkedIn Ads, Google Ads, Google Ad Grants, and other platforms as defined.
  • Oversee audience targeting strategies, including custom audiences, retargeting, and lookalike audiences.
  • Implement paid media campaigns across search, display, Performance Max, and social advertising placements.
  • Ensure campaigns support broader marketing strategies, including content, SEO, and brand positioning.

Performance Management & Optimization

  • Establish performance benchmarks and key metrics aligned with campaign objectives.
  • Monitor campaign performance regularly and adjust targeting, creative, and placements to improve results.
  • Manage and optimize campaign budgets for efficiency and performance.
  • Implement tracking tools, pixels, tags, and attribution frameworks to measure campaign success.
  • Identify opportunities to improve conversion pathways and lead generation.

Reporting & Strategic Insight

  • Prepare performance reports summarizing campaign outcomes and key insights.
  • Provide recorded campaign updates explaining performance, insights, and optimization strategies.
  • Comfortable working within project management systems (Bloom uses Monday.com) to support project visibility, internal communication, campaign documentation, and time tracking. Willingness to learn and adapt to Bloom’s internal workflows within the platform is essential.
  • Participate in short client-facing review meetings (typically 30 minutes) to answer questions and provide expert insight when needed.
  • Meeting cadence may shift to quarterly reviews for mature campaigns, depending on client needs and campaign stability.

Bloom maintains responsibility for overall client relationship management and strategy direction, allowing the Digital Marketing Partner to focus primarily on campaign performance and digital expertise.

Platform & Campaign Management

  • Set up and maintain advertising platforms, including Google Ads, Google Ad Grants, Meta Business Manager, LinkedIn Campaign Manager, etc.
  • Ensure accounts are structured for scalability, performance tracking, and optimization.
  • Maintain platform compliance with advertising policies and best practices.
  • Continuous monitoring to ensure active status in all ad accounts

Innovation & Continuous Improvement

  • Stay informed on platform updates, advertising policies, and emerging digital marketing trends.
  • Provide recommendations for improving campaign effectiveness, targeting strategies, and advertising performance.
  • Identify opportunities where digital marketing could better support client growth.

Strategic Partnership & Scalability

This engagement is designed to grow alongside Bloom’s expanding client base.

The Digital Marketing Partner may support campaign execution personally or through members of their own team, ensuring consistent quality, performance, and responsiveness.

Bloom values partnerships built on mutual trust, shared standards of excellence, and clear communication. As a strategic partner, you bring both your expertise and your professional integrity to the work we do together.

Our goal is to create a partnership structure that allows both Bloom and our digital marketing partners to grow sustainably while delivering exceptional outcomes for clients.

Compensation & Partnership Structure

Bloom Communications values long-term partnerships with experts who bring specialized capabilities to our clients.

As an independent strategic partner, compensation will be structured through mutually agreed campaign or project-based rates. Bloom and the Digital Marketing Partner will collaborate to establish pricing that supports both organizations while delivering strong value to clients.

This structure allows flexibility as campaigns evolve and ensures the partnership remains sustainable, scalable, and aligned with performance outcomes.

Required Expertise

  • Demonstrated expertise in managing paid digital campaigns across Google Ads, Google Ad Grants, Meta advertising platforms, and LinkedIn Ads.
  • Strong knowledge of audience targeting, campaign optimization, and performance analytics.
  • Experience managing multiple campaigns and advertising budgets simultaneously.
  • Ability to translate campaign data into actionable insights and recommendations.

Preferred Certifications

Google Ads Certifications

  • Google Ads Search
  • Google Ads Display
  • Google Ads Video
  • Google Ads Performance Max (PMax) (covered within newer cert tracks)
  • Google Ads Measurement

Google Analytics

  • GA4 Certification

Google Ad Grants

  • Google Ad Grants Certification

Meta Blueprint Certifications

  • Audience targeting and funnel strategy
  • Creative testing frameworks
  • Budget optimization and performance scaling
  • Meta Certified Digital Marketing Associate (baseline)
  • Meta Certified Media Buying Professional (bonus skills)
  • Meta Certified Media Planning Professional

LinkedIn Marketing Labs

  • B2B campaigns
  • Executive, healthcare, and enterprise targeting
  • Thought leadership + lead gen strategies
  • LinkedIn Ads Certification

Key Performance Indicators (KPIs)

Success in this partnership is defined by clarity, consistency, and campaign performance.

  • Campaign Performance: Progress toward agreed campaign goals (leads, conversions, CPA, CTR, ROAS).
  • Strategic Insight: Ability to identify performance opportunities and provide thoughtful recommendations.
  • Financial Stewardship: Responsible management and optimization of advertising budgets.
  • Campaign Consistency: Reliable setup, monitoring, and reporting processes across campaigns.

About Bloom Communications 

At Bloom Communications, we believe in meaningful work. The kind that fuels impact, strengthens communities, and leaves people better than we found them.

We partner exclusively with mission-driven organizations, and we bring that same sense of purpose into how we support our team. You won’t just have a job here. You’ll have a role in creating campaigns that matter, alongside people who care about doing good work and doing it well.

We value people who take initiative, think ahead, and lift others. We invest in clear communication, real support, and healthy collaboration. Our team thrives on momentum, and we do it with mutual respect, shared wins, and a strong sense of purpose.

General Application

If you think you’d be a valuable fit for our team, don’t hesitate to contact us or fill out our general application.

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