Like traditional market research firms, we provide clients with deep insights into consumer behavior and preferences. Then, we take it a step further. We gather and utilize target audience and customer insights to help clients solve specific organizational challenges. We also have the ability to conduct research in the Spanish language and all of our staff members are HIPAA Certified.
While many of our clients may be faced with similar challenges, organizational objectives and target audiences are unique to each client. Therefore, we design custom research methodologies, question sets, and recruitment profiles based on how the resulting data needs to be utilized.
Qualitative market research provides for in-depth exploration into people’s attitudes and motivations, and how those feelings influence their behavior. In this category of research, we conduct focus groups, in-depth interviews, on-site intercepts, usability testing, and secret shopping.
Quantitative market research is used to determine and predict the frequency of attitudes, opinions and behaviors of a particular group based on scientific sampling. In this category of research, we conduct telephone surveys, on-site surveys, and online surveys.
Using the data gathered in our research phases, we outline conclusions and actionable recommendations based on a synthesis of the results. We also leverage the customer voice to inform shifts in organizational messaging and campaign planning.
Most often with research as a backdrop but sometimes without, we conduct deep evaluations of clients’ current communications activities for performance, opportunities for improvement, and opportunities for budget optimization. When applicable, our resulting recommendations follow guidelines set by monitoring organizations including CMS and OIR.