Implementing corporate social responsibility into a business plan allows for successful businesses to impact more than the lives of their employees and customers, but also shares that success with their communities. There are many ways to make a positive impact and endless possibilities for companies to give back while still turning a profit. We have a passion for working with businesses that share our mission of impacting the greater good.
In addition to healthcare and life science for-profit companies, we have experience with a wide-variety of services and products across many industries. It’s encouraging to see so many corporations and small businesses share similar values through social responsibility.
In keeping the success of our current clients in mind, we reserve the right to not represent organizations in competing marketplaces.
How to Ace a Media Interview
It’s important to make sure that prior to a media interview, you prepare your client well enough so he or she feels comfortable in front of the camera or behind the microphone. Going the extra mile to coach your client and help build his or her confidence before an interview is the best way to ensure you both hit a public relations home run.
Increasing Your Brand’s Credibility Through Social Proof
Social proof – the process by which individuals look to their peers, role models, or other important figures to make decisions about how to act or respond to a situation – is a common human behavior, and a very powerful marketing tool. People tend to trust the opinions and actions of their friends, which is why product endorsements and word-of-mouth marketing are such a critical part of the marketing mix.