Tips for Giving Back During COVID-19

December 4, 2020

There’s no doubt about it that giving looks different in 2020, but that doesn’t mean you should pull back on your good deeds — it means you’ll have to channel your inner Ross Geller and P•I•V•O•T! With a little creativity and a lot of heart, you can flourish as this season’s holiday armadillo.

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Voices for Our Future – Season 1

December 1, 2020

Campus Advantage, a global leader in student housing management, is sponsoring season one of Voices for Our Future. Over the next four weeks, you’ll hear from business professionals that are on a mission to create a more socially just world. New episodes go live on Tuesdays, beginning November 24, 2020.

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5 Solutions to Support Donor Giving

November 18, 2020

As an agency that works with mission-driven organizations, we’ve identified five common problems that arise when attracting, converting, and stewarding donors. Continue reading for tips on how to address each of these by evaluating and optimizing a few essential marketing and public relations efforts to boost fundraising efforts in 2021. 

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Creating Impact through Storytelling

October 19, 2020

Storytelling is an age-old tradition. Stories of our ancestors, key moments, inspiring movements, events, and unforgettable tragedies have impacted our lives and shaped our history. If told correctly, stories can and will change people’s experiences, perceptions, and behaviors, creating life-long impact and affecting change. Keep reading to learn how to find, plan, and write the best stories for your audience.

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The Importance of Brand Differentiation During Times of Uncertainty

September 15, 2020

As businesses and nonprofits struggle to stay afloat or recoup lost revenue, adjust policies and operations, nurture relationships with customers, clients, or donors, and support their employees, brand differentiation has never been more important. 

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National Survey Uncovers Top Obstacles Keeping People from Spending Time Outdoors

July 30, 2020

We designed a national survey on behalf of Mibetec U.S. which polled 2,000 U.S. residents and explored key obstacles that prevent people from spending time outside. Additionally, the survey delved into the role social distancing (due to COVID-19) is playing in the time Americans are spending outdoors.

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Communicating Through Difficult Times

July 20, 2020

During times of difficulty, whether it be a pandemic, recession, political crisis, or all of the above, keeping your business relevant to your customers, clients, and/or donors requires extreme creativity, transparency, and stepping out of your comfort zone.

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The Importance of Transparency in Crisis Communications

May 26, 2020

In order to be successful (well, as successful as possible), in a crisis situation, it’s important for PR professionals to take a proactive approach, get ahead of the game, and shape the narrative before it is shaped by the public. In order to do that, a crisis communications plan is absolutely necessary. But not just any plan, one that is proactive and truthful, not reactive and falsely-motivated.

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The Scrolling Generation: What Communications Professionals Should Know About Gen Z

February 27, 2020

Generation Z has emerged impacting marketing, communications, brand loyalty, and purchasing power across the globe. We’re here to help uncover the mysteries to strengthen your public relations and marketing strategies for a new decade. Whether you lead an emerging or established non-profit, a healthcare practice, or are launching the latest in tech, this generation will impact your business.

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Bloom Communications Recognized as Finalist at 2020 Austin Gives Generous Business Awards

February 26, 2020

The Greater Austin Chamber of Commerce today announced 29 finalists for the annual Austin Gives Generous Business Awards, which recognize businesses who have pledged at least 1% of pre-tax earnings toward the local community.

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