This past year magnified the need for organizations to clearly define their value, specific to Corporate Social Responsibility (CSR), showcasing how they’re positively impacting their customers, employees, shareholders, and communities in which they live and work. Gone are the days in which a CSR strategy was a nice-to-have, now they are a requirement.
Read MoreSocial media is like wildfire. The speed at which information spreads through the medium is rather impressive, and you can’t help but stare and be drawn to the flame. And, perhaps, fan the flame. The viral nature of social media makes it the perfect partner for inciting change when it comes to critical issues like social injustice.
Read MoreIn today’s consumer market, customers typically trust online reviews as much as word of mouth recommendations. While businesses depend on those reviews being as good as possible, a bad review or two—when managed effectively—can actually have a bigger impact on a customer’s decision to patronize your business than a slew of good reviews.
Read MoreWorking remotely is here and likely not going away anytime soon. Most employees were 9-to-5’ers, waking up early, commuting into the office for a full eight hours, and then facing the long commute home. Those days are over. So, what have we learned while working safely at home? What tips, tricks, and crazy stories do we have to tell? Let’s dive in!
Read MoreCampus Advantage, a global leader in student housing management, is sponsoring season one of Voices for Our Future. Over the next four weeks, you’ll hear from business professionals that are on a mission to create a more socially just world. New episodes go live on Tuesdays, beginning November 24, 2020.
Read MoreIt’s 2020, and at least 3.6 billion people are using social media. In 2025, it’s projected that this number will grow to more than 4.41 billion. Given those huge figures, it’s very likely your target customers are using one or more of the most popular social media platforms. If you learn to use it correctly, social media offers great potential for your business.
Read MoreThere’s no doubt about it that giving looks different in 2020, but that doesn’t mean you should pull back on your good deeds — it means you’ll have to channel your inner Ross Geller and P•I•V•O•T! With a little creativity and a lot of heart, you can flourish as this season’s holiday armadillo.
Read MoreAs an agency that works with mission-driven organizations, we’ve identified five common problems that arise when attracting, converting, and stewarding donors. Continue reading for tips on how to address each of these by evaluating and optimizing a few essential marketing and public relations efforts to boost fundraising efforts in 2021.
Read MoreStorytelling is an age-old tradition. Stories of our ancestors, key moments, inspiring movements, events, and unforgettable tragedies have impacted our lives and shaped our history. If told correctly, stories can and will change people’s experiences, perceptions, and behaviors, creating life-long impact and affecting change. Keep reading to learn how to find, plan, and write the best stories for your audience.
Read MoreAs businesses and nonprofits struggle to stay afloat or recoup lost revenue, adjust policies and operations, nurture relationships with customers, clients, or donors, and support their employees, brand differentiation has never been more important.
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