As businesses and nonprofits struggle to stay afloat or recoup lost revenue, adjust policies and operations, nurture relationships with customers, clients, or donors, and support their employees, brand differentiation has never been more important.
Read MoreWe designed a national survey on behalf of Mibetec U.S. which polled 2,000 U.S. residents and explored key obstacles that prevent people from spending time outside. Additionally, the survey delved into the role social distancing (due to COVID-19) is playing in the time Americans are spending outdoors.
Read MoreDuring times of difficulty, whether it be a pandemic, recession, political crisis, or all of the above, keeping your business relevant to your customers, clients, and/or donors requires extreme creativity, transparency, and stepping out of your comfort zone.
Read MoreIn order to be successful (well, as successful as possible), in a crisis situation, it’s important for PR professionals to take a proactive approach, get ahead of the game, and shape the narrative before it is shaped by the public. In order to do that, a crisis communications plan is absolutely necessary. But not just any plan, one that is proactive and truthful, not reactive and falsely-motivated.
Read MoreGeneration Z has emerged impacting marketing, communications, brand loyalty, and purchasing power across the globe. We’re here to help uncover the mysteries to strengthen your public relations and marketing strategies for a new decade. Whether you lead an emerging or established non-profit, a healthcare practice, or are launching the latest in tech, this generation will impact your business.
Read MoreThe Greater Austin Chamber of Commerce today announced 29 finalists for the annual Austin Gives Generous Business Awards, which recognize businesses who have pledged at least 1% of pre-tax earnings toward the local community.
Read MoreAUSTIN, TEXAS (February 3, 2020) — Bloom Communications, a strategic marketing, public relations, and market research agency serving organizations making an impact in their communities, announced today it has been named a finalist for the PRNEWS CSR & Nonprofit Awards. The awards honor teams that have set new standards of excellence and are leading the way for others to follow. For more than 75 years, PRNEWS has supported the growth of communicators and marketers while serving as a source of the latest news affecting their industries.
Read MoreBloom Communications, an integrated communications agency specializing in marketing, public relations, and market research, today announced Jamie Matusek, an industry leader credited for introducing the concept of integrated marketing to the student and multifamily housing industries, has joined the firm as Chief Operating Officer.
Read MoreWith an audience that is more well-versed than ever in consuming content visually, now is the time to expand your communication plan to incorporate visuals, if you’re not already doing so. Whether it’s motion graphics, videos, photographs, infographics, data visualizations, or anything in between, utilizing a form of visual communication will elevate your work, expand your reach, and give you an edge over your competitors.
Read MoreThe holiday season is here! If you haven’t already implemented your holiday marketing campaign this year, now is the time. We’re here to offer some tips on how to keep your holiday marketing campaign organized. Whether you’re a nonprofit looking for an increase in year-end donations or a small business running your first holiday campaign, these tips will keep you and your organization on the right track.
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