Why a Consistent Marketing Strategy is a Must

March 29, 2019

Whether it’s a business trying to sell a product or service, or a nonprofit trying to recruit volunteers or donors, it’s easy to become fixated on the transactional goal and bypass the process of first building a relationship. This is often detrimental for an organization. There are various components to building a strong, enduring relationship, and one of the most important is: consistency.

Read More

Perfecting Peer-to-Peer Fundraising: 3 Social Media Tips

February 9, 2018

Peer-to-peer fundraising boasts incredible fundraising and outreach potential for your nonprofit, but it only works if your constituents make it work. The burden of soliciting donations falls to them in the peer-to-peer fundraising model. And while your supporters certainly have passion, they don’t have the tools or knowledge base that experienced fundraisers do.

Read More

Past Reflections, Full-Speed Ahead

January 31, 2018

This month, Bloom Communications celebrates its six year anniversary.  It is with great pride and accomplishment that I reflect back on how far we’ve come as an agency – and look ahead in eager anticipation of the work to be done.

Read More

The Latest Feature from Pinterest for Business: Promoted Pins

May 5, 2015

Pinterest has incorporated a new tool to enable businesses to target and reach their audience more effectively. Promoted pins is the newest feature that allows you to choose your target audience for a particular pin, ensure the right people are seeing it at the right time, while driving traffic to your site or ecommerce store.

Read More

Facebook’s Newest Tool: The Ad Relevance Score

March 27, 2015

A new feature has been added to Facebook for Business making it easier for you to target your audience with information and offers that interest and motivate them. There are many benefits to this tool that can help your organization gain awareness, revenue, and save money. Find out how to make this feature work for you to make the most out of your advertising investment.

Read More

5 Huge LinkedIn Mistakes You May Be Making

March 18, 2014

Not getting the kind of traction you hoped for out of your LinkedIn profile? You’re not alone. Often considered the red-headed stepchild of Twitter and Facebook, lots of people complain that the social network seems like a ghost town. However, the truth is that LinkedIn is a completely different beast and goes by a completely different set of rules. If you want to get the most out of your LinkedIn profile, double and triple-check that you’re not making the following mistakes – they could be the reason you’re being left out in the cold.

Read More

Facebook’s New Donate Feature & How Your .Org Can Get Involved

January 7, 2014

It just so happens that on my most recent birthday, December 15, 2013, Facebook announced the launch of a gift – a gift for nonprofits! This gift is a new Facebook feature called “Donate” which allows Facebook users to contribute directly to nonprofits. 

Read More

Social Media and the Internet’s Role in the Deterritorialization of the Protest Culture

November 13, 2013

December 2010 marked the beginning of a new global culture of protest. Activists began to harness the power of the internet to gather and share the energy of their protests, breaking through local and national territorial boundaries. Local mobilization has moved to mass global mobilization and discontent has never been more public and more interconnected, with civil unrest sweeping across the world. While civil unrest is certainly not a new phenomenon, it has never been so large in scale and more spontaneous in demonstration, making riot predictions nearly impossible.

Read More