Social proof – the process by which individuals look to their peers, role models, or other important figures to make decisions about how to act or respond to a situation – is a common human behavior, and a very powerful marketing tool. People tend to trust the opinions and actions of their friends, which is why product endorsements and word-of-mouth marketing are such a critical part of the marketing mix.
Read MoreWhen sharing ways in which our agency works with organizations, one of the main questions I’m asked is why organizations hire agencies or consultants in the first place. It’s a valid question for anyone who has never outsourced services. While there is certainly a myriad of answers, based on my experience, here are the main forces that drive our clients to outsource to us. And yes, sometimes an organization will outsource for two or more of these reasons.
Read MoreHealthcare is a quickly evolving industry as companies compete to keep up with technology advances, while simultaneously attempting to provide patients with personalized care and reduce out-of-pocket costs. Innovation in both pharmaceuticals and medical devices allows for improvements to many current healthcare practices, but we’ve also seen the change expose vulnerabilities to the success of corporations and private physician practices. The 2016 industry outlook continues to be full of shifts like in 2015. Health systems and private practices are finding mergers and acquisitions necessary to survive among larger competitors, data is an ever-important element to health as we now collect behavior through wearable technology, and pressure is felt throughout to do more with less in order to reduce costs for patients.
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