Why a Consistent Marketing Strategy is a Must

March 29, 2019

Whether it’s a business trying to sell a product or service, or a nonprofit trying to recruit volunteers or donors, it’s easy to become fixated on the transactional goal and bypass the process of first building a relationship. This is often detrimental for an organization. There are various components to building a strong, enduring relationship, and one of the most important is: consistency.

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Internal Communications: Why You Should Care

February 27, 2019

Internal communications is the lifeline of an organization. While it’s important to communicate with an external audience, it’s equally (if not more) important to communicate with those inside your organization and to have an internal communications strategy in place as your employees should be considered your most important audience.

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Putting Ethics into Action

May 29, 2018

Bloom Communications was honored to recently attend the RecognizeGood Ethics in Business & Community Awards Luncheon, an annual celebration for those who set an example of exemplary ethical practices. As firm believers in the practice of ethical behavior and giving back ourselves, we were thrilled to attend this event, learn from the presenters and award winners, and take home several conversation-starting ideas.

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Giving Back is Good Business

February 16, 2018

Given CSR is becoming essential for business success, it begs the questions: How can we keep social impact strategies from becoming a trend? How do we make those strategies long-term?

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Past Reflections, Full-Speed Ahead

January 31, 2018

This month, Bloom Communications celebrates its six year anniversary.  It is with great pride and accomplishment that I reflect back on how far we’ve come as an agency – and look ahead in eager anticipation of the work to be done.

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The Importance of Internal Alignment

December 11, 2017

Without agreement on audience and messaging, there’s a strong possibility that your marketing and communications activities are keeping you busy, but lack shared and consistent direction.

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Start the Year Off Right: Developing Your Marketing Plan

November 17, 2017

Fall is falling, and for a lot of organizations, that means it’s also time to get your plan together for the coming fiscal year. Having your priorities and budget in order, your strategy defined, and your team informed, aligned and prepared before the end of the year will support positive momentum during your first quarter and thoughtful work throughout the next year.

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Has Social Media Obsession Overshadowed the Power of Traditional PR?

October 19, 2017

In our 24 hour digital news cycle and world of mobile immediacy, news feed posts from friends, relatives or total strangers in our extended network are often the first place we read about breaking headlines. An increasingly fragmented digital ecosystem has created a need for brands to get out ahead of the complexity and have a framework to reach and build relationships with important audiences.

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Internal Comms: Remembering Your People

February 6, 2017

In developing a communications strategy, organizations often focus on external messaging, but tend to fall short when it comes to communicating with their own employees. Whether launching a new product or acquiring another company, ensuring everyone is on the same page is critical to an effective and cohesive campaign.

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Not All Agencies are Equal — Big vs. Small

January 9, 2017

As a college student, I have had the opportunity to apply what I’ve learned in my classes to the real-world of marketing and communications through various internships. My experience working at Bloom has been completely different than any other agency.

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