Interview with Brianna McKinney of Bloom Communications

May 22, 2019

A thought leader and innovator in marketing, public relations, sales and brand management, Brianna McKinney founded Bloom Communications to bridge the gap between the marketing, market research, and public relations disciplines and serve the global community.

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Why a Consistent Marketing Strategy is a Must

March 29, 2019

Whether it’s a business trying to sell a product or service, or a nonprofit trying to recruit volunteers or donors, it’s easy to become fixated on the transactional goal and bypass the process of first building a relationship. This is often detrimental for an organization. There are various components to building a strong, enduring relationship, and one of the most important is: consistency.

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Internal Communications: Why You Should Care

February 27, 2019

Internal communications is the lifeline of an organization. While it’s important to communicate with an external audience, it’s equally (if not more) important to communicate with those inside your organization and to have an internal communications strategy in place as your employees should be considered your most important audience.

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Developing the Perfect Message – It’s All About Science

February 5, 2019

A well-crafted message resonates with your audience, communicates your value, and motivates people to take action. Personalization has become an expected, not optional, component of any marketing strategy, therefore your message must be relevant and targeted or else your audience will keep on scrolling. So, what is behind the process of developing the perfect message? SCIENCE!

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Seasoned Marketing Strategist Joins Bloom Communications as Managing Director

February 5, 2019

Jones brings more than a decade of communications experience to the Bloom team, working with a diverse group of organizations nationwide, from businesses and advocacy groups to nonprofits. Having planned and led the execution of a number of integrated communications campaigns, Jones has demonstrated success in achieving tangible results for her clients.

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Marketers, It’s Time to Start Thinking Like a Journalist

September 27, 2018

“Blurred Lines” isn’t just a catchy 2013 Robin Thicke tune featuring T.I. and Pharrell. The phrase aptly describes trends in today’s communications landscape. Communications disciplines continue to merge, meaning the lines dividing public relations and marketing are becoming less identifiable.

These days, in fact, marketing and communications professionals often take pages out of journalists’ skinny little notebooks to craft compelling content for a variety of audiences.

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The Millennial Obsession

April 20, 2018

A hyper-focus on Millennials has dominated strategic direction in the business world with the goal of better understanding user behavior and courting potential customers. Nowhere is this more true than in communications – but marketers have a duty to go beyond age-based segmentation.

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Giving Back is Good Business

February 16, 2018

Given CSR is becoming essential for business success, it begs the questions: How can we keep social impact strategies from becoming a trend? How do we make those strategies long-term?

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Past Reflections, Full-Speed Ahead

January 31, 2018

This month, Bloom Communications celebrates its six year anniversary.  It is with great pride and accomplishment that I reflect back on how far we’ve come as an agency – and look ahead in eager anticipation of the work to be done.

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The Importance of Internal Alignment

December 11, 2017

Without agreement on audience and messaging, there’s a strong possibility that your marketing and communications activities are keeping you busy, but lack shared and consistent direction.

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