Developing the Perfect Message – It’s All About Science

February 5, 2019  |  by bloomcom

A well-crafted message resonates with your audience, communicates your value, and motivates people to take action. Personalization has become an expected, not optional, component of any marketing strategy, therefore your message must be relevant and targeted or else your audience will keep on scrolling. So, what is behind the process of developing the perfect message? SCIENCE!

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Why Does Message Development Matter?

December 14, 2018  |  by bloomcom

In any successful relationship, it is essential to speak the same language. Be on the same page. Understand one another. You get it. Communication is a powerful tool. It drives action and is the way in which you capture, engage and retain your audience. The kicker? Communication can’t always be controlled… but your message can.

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5 Tips for Pitching Your Nonprofit PR Story

November 28, 2018  |  by Leigh Havelick

The very nature of nonprofit organizations make for relatable and emotional stories that often tug on heartstrings — but it takes thoughtful, unique public relations strategies to stand out amongst a sea of competitive organizations.

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Incorporating “Impact Accountability” into Your Nonprofit Marketing Strategy

October 31, 2018  |  by Miller Hollingsworth

Reporting on impact using statistics and stories that demonstrate your nonprofit’s delivery on its mission can work for any target audience and a variety of communications campaigns.

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Marketers, It’s Time to Start Thinking Like a Journalist

September 27, 2018  |  by Beth Phillips

“Blurred Lines” isn’t just a catchy 2013 Robin Thicke tune featuring T.I. and Pharrell. The phrase aptly describes trends in today’s communications landscape. Communications disciplines continue to merge, meaning the lines dividing public relations and marketing are becoming less identifiable.

These days, in fact, marketing and communications professionals often take pages out of journalists’ skinny little notebooks to craft compelling content for a variety of audiences.

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Bloom Communications Hires Healthcare Communications Veteran & Former Journalist

September 10, 2018  |  by bloomcom

AUSTIN, TEXAS (September 10, 2018) – Bloom Communications, an integrated communications agency specializing in marketing, public relations and research-based consulting, today announced Beth Phillips has joined the firm as an account supervisor.

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Bloom Communications: Specialized Marketing & PR Agency Serving Clients Committed to Giving Back

August 15, 2018  |  by bloomcom

Bloom Communications is an integrated communications agency bridging the gap between the marketing, market research, and public relations disciplines. Since 2012, Bloom has provided strategic consulting services to organizations making an impact in their communities.

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CSI Tenant Profile: Brianna McKinney, Bloom Communications

August 9, 2018  |  by bloomcom

For this week’s CSI Tenant Profile, we spoke with Brianna McKinney of Bloom Communications, an integrated communications agency bridging the gap between the marketing, market research, and public relations disciplines.

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Public Relations: Your Healthcare Organization’s Trust & Awareness Lifeline

July 31, 2018  |  by Valerie Beesley

You don’t need a celebrity to breathe new life into your brand or to achieve substantive, highly visible and meaningful media coverage. With the right combination of key elements to fuel your public relations efforts, boosting your brand and establishing leadership and credibility in your field is possible on any scale. Healthcare practices and organizations of all sizes can leverage the benefits of public relations services to achieve their goals.

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Bloom Communications Among 113 Finalists Chosen from 300 Nominees in Greater Austin Business Awards

July 24, 2018  |  by bloomcom

AUSTIN, TEXAS (July 24, 2018) – Bloom Communications, an agency specializing in strategic marketing, public relations and research-based consulting, today announced the company is a finalist for the Austin Chamber Greater Austin Business Awards in two categories: Community Relations and Executive Leadership.

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