Storytelling is an age-old tradition. Stories of our ancestors, key moments, inspiring movements, events, and unforgettable tragedies have impacted our lives and shaped our history. If told correctly, stories can and will change people’s experiences, perceptions, and behaviors, creating life-long impact and affecting change. Keep reading to learn how to find, plan, and write the best stories for your audience.
Read MoreAs businesses and nonprofits struggle to stay afloat or recoup lost revenue, adjust policies and operations, nurture relationships with customers, clients, or donors, and support their employees, brand differentiation has never been more important.
Read MoreWhether it’s bi-weekly deals and offers from our favorite clothing brand, a quarterly nonprofit newsletter, or updates from the doctor’s office, email marketing fills our inboxes daily. Email is a low-cost marketing method used to share information and ultimately drive conversions for a business or organization. It’s a great way to stay top-of-mind with customers in between purchases or engagements.
Read MoreWe designed a national survey on behalf of Mibetec U.S. which polled 2,000 U.S. residents and explored key obstacles that prevent people from spending time outside. Additionally, the survey delved into the role social distancing (due to COVID-19) is playing in the time Americans are spending outdoors.
Read MoreThe Greater Austin Chamber of Commerce announced today 7 winners for the Austin Gives Generous Business Awards which recognize organizations that demonstrate exemplary business philanthropy. Bloom Communications took home the win in the Small Business Category.
Read MoreDuring times of difficulty, whether it be a pandemic, recession, political crisis, or all of the above, keeping your business relevant to your customers, clients, and/or donors requires extreme creativity, transparency, and stepping out of your comfort zone.
Read MoreIn order to be successful (well, as successful as possible), in a crisis situation, it’s important for PR professionals to take a proactive approach, get ahead of the game, and shape the narrative before it is shaped by the public. In order to do that, a crisis communications plan is absolutely necessary. But not just any plan, one that is proactive and truthful, not reactive and falsely-motivated.
Read MoreGeneration Z has emerged impacting marketing, communications, brand loyalty, and purchasing power across the globe. We’re here to help uncover the mysteries to strengthen your public relations and marketing strategies for a new decade. Whether you lead an emerging or established non-profit, a healthcare practice, or are launching the latest in tech, this generation will impact your business.
Read MoreThe Greater Austin Chamber of Commerce today announced 29 finalists for the annual Austin Gives Generous Business Awards, which recognize businesses who have pledged at least 1% of pre-tax earnings toward the local community.
Read MoreAUSTIN, TEXAS (February 3, 2020) — Bloom Communications, a strategic marketing, public relations, and market research agency serving organizations making an impact in their communities, announced today it has been named a finalist for the PRNEWS CSR & Nonprofit Awards. The awards honor teams that have set new standards of excellence and are leading the way for others to follow. For more than 75 years, PRNEWS has supported the growth of communicators and marketers while serving as a source of the latest news affecting their industries.
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